Captiv8 raises $2 million in seed funding recently, to set a platform for connecting marketers with the influencers on the social networking site.

Captiv8, founded by the founders of mobile ad exchange Mobiclix, is a platform which connects marketers with the influencers. It associates the two parties on social media sites like Instagram and twitter. It is the only platform which allows you to promote your content and monetize your audience. Captiv8 will thus enable one to have its own set of followers and audience. Trending content can be researched on Captiv8 to create and showcase their individual database. This is one of the best platforms for the creators to bond with the brands.

Captiv8 uses software for maintaining flow of data. Krishna Subramanian, co-founder of Captiv8 described this as using predictive data to drive authentic brand engagement. This prediction is done on the basis of investigation of geography and demographics. Currently it is dealing with brands like Johnsons & Johnsons, Microsoft, and Amazon with around 1, 25,000 influencers.

Recently Captiv8 has managed to raise $2million in seed funding by several investors. Investors in the seed round include Subtraction Capital, Liquid2 Ventures, Social Capital, United Talent Agency, Social Starts, Lone Wolf and Launch Fund.

Takeaways

• Captiv8 sets a platform for connecting marketers with influencers on online media.
• It sets a good scale for both makers and brand companies.
• Brands are constantly looking for creators to promote their brand and Captiv8 has bridged the gap for the above purpose.