Social Media is capable of providing good exposure if handle effectively. IT is one of the most affordable tool available for startups.

When a startup company creates its product, its ideas all materialize into it. Yet the journey for the startup does not end, but only commences from there on. It is imperative for the product to now reach to the masses it was created for. Marketing strategies have fast gained momentum and become good tools for marketing of the product are essential. When it reaches the masses in the manner that the creators want it to, when it strikes a chord, garners an appeal only through marketing, then from a mere product, a behemoth brand is built.

Today the most effective tool for bridging this gap between being a product and becoming a brand that people trust and believe in, is social media marketing. Creating a social media presence is necessary, as a wide range of consumers can be connected with the product at once. Different social media platforms now vastly cater to a huge range of products being marketed. Depending on the type of startup company, LinkedIn, Facebook and Twitter serve as the largest social media marketing forums.

Communication with consumers is easily done via social media too – A relationship between the consumer and the product is established by way of the image that the startup company chooses to display and interact with on social media.

Along with this, social media makes a startup company and its product more accessible to the people. People can be kept abreast with the ideals that the company seeks to impart. This helps in further strengthening the process.

Takeaways:

• Social Media can be a the most cost effective platform for startups to expand their reach.
• Due to free service, it does not cost for any startup to build  and market it products over different social media platforms globally.