Call a cab via Uber, without the Uber app! Confused?

Uber’s next move in the competitive cab aggregating market is here to make waves. The company has launched an easier way to order a taxi from their platform i.e. users can now order cabs directly from their mobile phones after logging on to dial.uber.com. Downloading the app is no longer required.

In order to avail the service, users on dial.uber.com will be asked to enter their phone numbers to login and can then check the pricing, cab availability and a fare estimate for their journey. The fares under this scheme are to be paid in cash.

Uber’s Attempt at Gaining Momentum in India

Uber has grown from an app to request premium black cars in a few metropolitan areas to changing the logistical fabric of cities around the world.

The online cab service is currently available in 27 India while its biggest competitor of the Indian market Ola is functional in 102 cities. With this strategy, Uber’s main purpose is to attract customers that may currently be loyal users of its’ competitor’s services. Through simplifying the process of calling a cab, the company hopes to outgrow its rivals.

Does Uber’s new move have what it takes to leave its competitor’s behind? Please share your thoughts in the comments section below.

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