Zarget, a Chennai-based SaaS startup creates a software that  scales up conversions, provides stats and analytics for estimating the behavior of visitors on your website.

Founded in the year 2015, by Three ex-Zoho Employees, Zarget is a Chennai- based SaaS startup offers a Conversion Rate Optimization Software that features A/B Testing and Funnel Analysis, Heatmaps to create higher conversion on websites. It is ideal for e-commerce platforms since the technology can serve to locate user behavior and identify the core part of the website that receives maximum exposure. Zarget has successfully raised $1.5 Million in seed funding from Accel, Girish Mathrubootham & Matrix Partners.

The startup eases the process of marketers to locate the best place on the website, where visitors click the most. Zarget is a powerful tool to map and visualize the behavior patterns of user’s visiting a website. It is necessary to identify those places so that marketers can generate maximum conversion. With this all-in- one web optimization software, marketers get all data and insights at one place. The founders aim to simplify the hectic process of online sales driven through valuable insights in real-time mode.

Raised funds will be employed to conduct more research and development in making Zarget a better and valuable platform for marketing professionals.  Currently, Zarget has 400 active customers world-wide. Moreover, it offers a Trial edition to test.

Takeaways:

• Zarget provides marketers a great platform to optimize WebPages for better conversion, A/B Testing and Heatmaps.
• With 400 active customers around the globe, Zarget also gives a Trail edition to test.
• Any market professionals, website owner, bloggers, etc. can use the tool to locate the best conversion place on a website.