Juicero an automatic juice making smart appliance raised $70 million in series B funding

Juicero is a smart kitchen appliance startup. It raised $70 million in series B funding. The startup is co-founded by Doug Evans. He had worked for 11 years in Organic Avenue. It is a juice company where Doug Evan was CEO and later was fired. He then found Juicero a smart appliance with pouched as fresh source of juice.

Evan after leaving Organic Avenue, pitched Juicero instead of completely leaving the industry. The startup provides an innovative kitchen appliance that provides fresh juice instantly. But it works only with packs that are provided by the startup. These are ready to use press packs available in different flavor. Juicero saves time in getting fresh juice.

Health conscious people can benefit a lot from this concept. Ready to use pouches is a key attraction of this startup that works with the juicer. These pouches are filled with fresh fruits and vegetables. The appliance works by pressing the pouches, releasing the juice from the package. There is no need to cut or wash. Everything is compressed inside the pouch and Juicero appliance is required to extract the juice.

The startup aim is offering instant juice without requirement of cutting and washing. The pouches have farm fresh ingredients. Juicero also has a mobile app that helps you to refill the packs instantly. The concept looks promising to the investors and can change the course of juice extraction at home. Traditional way includes using fresh vegetables/fruits and using a juicer to get juice. But this also leaves the organic waste behind and lot to clean. Juicero in turn saves time, space and hassle to find fresh organic juice.

Takeaways:

• Juicero is a smart kitchen appliance to extract fresh organic juice from ready to use pouches.
• The appliance works with fresh farm pouches that have compressed vegetables and juices.
• The appliance also has a smartphone app for instant refilling in case of empty stock.