In December, the news went under fire as a startup in Seattle would provide the wedding couples loans for their weddings, where some of the couples received $ 10,000 reward for their wedding expenses with no agreement to pay it back for the time period the couple stays together. And suddenly the whole concept of the business changed when it was launched.

The concept of the free wedding thing for the startup, SwanLuv, which started when the company started provide couples $ 10,000 reward for their weddings. On the condition that don’t have to pay the money back until the couple gets divorced and if such thing happens then they will have to pay back it along with the amount of interest.

Mathematically, the concept of loan for wedding was of no sense until and unless the couples who don’t get married are paying back double the amount they received for wedding loan. In an interview with the founder when the startup started said that the math did indeed add up, and the main idea was to create a “casino for marriages”.

“If so many other couples as myself had the family and friends to help with our weddings,” one bride wrote to Seattle tech news site GeekWire, “we would have already gone this route, not wait months on end for help from what seemed like a dream come true.”

Now, the couples who raised their hopes through this programme are stuck searching some other way out to pay for their wedding or borrow some money.