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Women Driving Digital Marketing Space on Their Own Terms

Digital Brand Builders Mixing Marketing with Technology!

Are women, good digital marketers? The answer is, yes.

As you see, women are working shoulder to shoulder with men. No wonder, the digital marketing sector has some of those mavericks transforming the world with their digital sense.

Here are some of those influential women digital marketers across the globe:-

Malini Agarwal from Mumbai, India

Also known as Miss Malini because of her popular Blog, she is widely regarded as India’s first and most famous celebrity blogger.

During her initial years, she worked as a radio jockey for Radio One. Then she worked with Channel V as the Head of Digital Content.
Later, in 2008, she started her blogging career with Miss; which is a Bollywood, fashion &lifestyle blog. Through her content marketing skills, this blog turned out to be a popular one with increasing number of organic readership and social media followers.
Moreover, Malini is regularly featured in leading fashion and lifestyle publications, including Elle, Cosmopolitan, India Today, Vogue India, Harper’s Bazaar, Grazia, Femina (India), and among others.

Sneh Sharma from Bengaluru, India

  • Being the Founder & CEO of Ittisa, the first ever all-girls digital media agency, Sneh has designed and implemented various successful campaigns and helped devise promotional and ORM-focused digital media strategies for clients worldwide.
  • Having passion for social media and working in that space since her college days, Sneh has developed good understanding about the things that work and things that don’t work in the digital marketing space.

She has previously worked with Dogsee Chew as Board Member, Webenza (Director, Digital Marketing); Havas Digital: Media Contacts (Consultant- Social Media); pepper square (Social Media Evangelist); Simplify360 (Marketing Evangelist); jobeehive (Product Marketing Analyst).

This sums up her work experience in the digital space, as mentioned in her official LinkedIn profile.

Melanie Chon – from Greater Boston, United States

So, what describes, Melanie?

A passionate digital marketing professional skilled in creating integrated marketing programs for consumer brands spanning restaurants, fashion retailers, tourism and CPG.

Interestingly, this marketer from Boston is the founder of Young Women in Digital, which is a group of 1,500+ influential women in Boston working together to leverage digital marketing for businesses.

  • She is also working as the Social Media Marketing Manager for Dunkin Brands, a United States headquarteredFood and Beverage Company.
  • Melanie started her career in the digital marketing space with SmartClick AdWorks, where she held positions from PR person, Social Media Marketing Coordinator to Social Media Marketing manager from August 2010.
  • Then, she was working as a digital marketer for GYK Antler and was also taking social media workshops for young marketing professionals at the General Assembly, Boston where she would sometimes act as a panelist and guest speaker at various industry-related events.

Kathryn Tyler & Nikki Cochrane from London, United Kingdom

Kathryn Tyler

Social Entrepreneur and Co-Founder of UK-based digital marketing institute: Digital Mums since 2013, Kathryn has 4 years of rich experience in digital communications. She was previously working with The Tavistock and Portman NHS Foundation Trust (Communications Manager) and was also leading the team as the Head of Digital Communications for an NPO management firm; The Innovation Unit Limited.

Nikki Cochrane

UK-based Nikki is a social entrepreneur & Co Founder / Co-CEO of her venture (institute); Digital Mums; headquartered in London. Her proficiency in digital marketing comes from her 6-7 years of workexperience as Digital Marketing Manager for M&C Saatchi Arts as well as Social Media Executive to Founders at M&C Saatchi. Moreover, Nikki also posseses Google Squared certificate in digital marketing.

What is their company Digital Mums all about?

Your quest for becoming a digital Mum ends here!

UK-based Digital Mums is a professional training & coachinginstitute for digital marketing founded in 2013. They turn mothers into the best social media managers on the market and match them to those businesses thatgenuinely require their help. This is helpful to housewives as well as women during their maternity leave. They charge around £2,000 fees for the entire training program.

However, the company states that they have now designed a newer course for less skilled mums which issupposed to be much cheaper. Additionally, it was reported that Digital Mums dedicates 10% of its profits to bursaries. This money is locked in to support low-income mothers who can’t afford to pay. Isn’t this really interesting?

Reportedly, if actual figures are to be mentioned, 300 mums have graduated with Digital Mums (having 200 still in training) and 85% of those have found work that they attribute to the course.


Natasha Hanckel-Spice   from London, United Kingdom

UK-based Natasha has a vast experience in digital marketing.

  • She has spent last four years working for social enterprise and youth marketing agency; Livity. She was the one who transformed this youth agency into a digital shop. As Livity’s Account Director, she was responsible for winning, developing and leading the delivery of projects and campaigns for the likes of Barclays, Google, BAFTA and the Cabinet Office.
  • Interestingly, Hanckel-Spice is a part of the agency’s Digify initiative that engrosses young people in digital skills and gets them placements.Previously, she was working for Ogilvy PR Australia as Senior Digital Analyst for almost 2 years.
  • She also works with Pitch It! to help disadvantaged young people get an opportunity to join creative industries. Simultaneously, she is a part of Ada’s List, the networking women’s group committed to change the tech industry.

At the same time, her proficiency in marketing and communications comes from her rich experience as PR intern for Taronga Conservation Society Australia and account manager for a small marketing agency in Sydney, inqbase. Likewise, Natasha also possesses a degree in Public Relations and Organizational Communication from Charles Sturt University and Humboldt State University.

Natasha Hutchinson from London, United Kingdom

Works at the City Hall, London being the key person driving its social media transformation, Natasha is the Senior Digital Marketing Officer at Greater London Authority since 2013.

As The Mayor of London and London Assembly use social media to engage with Londoners and communicate on the work of City Hall. So her responsibilities included social media, email marketing strategy and best practice across City Hall, advocating innovation, providing digital support for campaigns, managing City Hall’s social media channels, email marketing communications and the City Hall Blog. Therefore in London, Social media channels provided the opportunity for public to talk to their local government in a direct and meaningful way and for the public to find out what the GLA was doing in areas of interest to them.

  • Being the senior most officer, she was responsible for social media marketing during the 2016 Mayor of London and London Assembly elections – the first ever ‘social media’ London elections.
  • Previously, she was working with Adfonic Ltd as Marketing Executive where her responsibilities covered large elements of digital and offline marketing. Her achievements’ during this period were many. She had built Adfonic’s social media presence from the ground up across Twitter, Facebook, Linkedin and Slideshare, also created a good reputation of Adfonic in France and Spain.
  • She also the key person in the Event management of x2 Mobile World Congress shows, the largest event in the mobile industry calendar.

These were some Great achievements by Natasha!

Additionally, Natasha holds a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM) besides being a philosophy graduate from The University of Reading.

As seen above, these women mavericks are digitally bringing a change. Some marketers are sharing their digital sense by coaching others, some are using it for the growth of the companies they work, and some are taking digital marketing to make them known to the mass, while some are providing employment to the unemployed by letting them know such skills and help them get a job.

On the whole, women marketers are driving the digital marketing space on their own terms.

Do you agree with me? Please share your thoughts and opinions in the comments section below:

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The Author

Joel Noronha

Joel Noronha

Passion for writing and interest in the startup space brings Joel to Startup-buzz. He identifies himself as a reader, writer, and a dreamer. At Startup-Buzz, he aims to explore the startup ecosystem to the core.

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