Will Prisma Stay In The Race Or Be Bought?
Prisma – the new photo editing app, initially launched for iOS (and now for Android too), transforms photos into beautiful work of art. It recreates the photos from the very beginning by using a unique combination of Artificial Intelligence and neural networks. Prisma has really gained market amidst the craze of revolutionary Pokemon Go and has even made Instagram filters look lame.
Since it’s release in June, it has seen over 7.5 million downloads within just 5 weeks and has 1.5 million daily active users. It is already the #1 app in 40 countries. According to the App Annie, Prisma is ranked #10 in all US apps and #3 in Photo and Video editing apps.
So, what made Prisma acclaim success in such a short span of time? To understand this, let’s refer the recent photo sharing trends in social media:
- Facebook users are uploading 350 million new photos each day
- On Instagram, more than 80 million photos are uploaded per day
With such engrossing stats, it becomes apparent that people want to keep their social media channels updated by posting new pictures. Prisma leverages the same demand and offers over 30 filters for editing photos. These filters are inspired by artists like Munk, Picasso, Mondrian and more.
Related Article: Prisma turns any photo into Art using AI
Launch of the Android Version
After blowing up the iOS app charts, Prisma App has now been launched for android. It now works on the smartphones running Android 4.1+. Within few hours of its official launch, Prisma was downloaded more than 40,000 times, and by now it has over 10 Million downloads.
The future plans
Prisma has many features in the pipeline. For example, the team is planning to launch Prisma Video feature, 360-degree Prisma images, and a long list of features to transform photos into eye-catching pieces of digital art. When contacted by the media about seeking funds or being bought, Alexey Moiseenkov, Cofounder, and CEO, Prisma, said, “For now I can’t disclose all this information. By the end of the week, I think we can discuss more”.
Will Prisma get funded or be bought?
The growth plans of Prisma sound strong and convincing. But the startup needs funding to execute such plans. Prisma is in talks with the investors for funding, but the chances are high that it might choose to be acquired by Facebook/Instagram, Snapchat, or Twitter. Yes, being acquired is the most sensible fate for Prisma, similar to what happened to other recent creative tool startups. Looksery – a photo modification app was acquired by Snapchat in $150 million, and then integrated within the main Snapchat app. MSQRD, an app similar to Looksery was acquired by Facebook earlier this year.
Being acquired by one of the big social media platforms could let Prisma focus on its core technology and product. Also, such an integration into any of these platforms will help it to reach out to a massive new audience.
Filtering lag time – one of the most prominent drawbacks (as compared to Instagram’s instant previews) reported by users can also be cut down with the help of big engineering team of any of these social media giants. Filter time is the only drawback of this app which holds back the interest of users, and if it merges with a big giant, this issue can be fixed very quickly.
Also Read: Artisto transforms your video into Art
In a nutshell, getting acquired will bring financial as well as technological benefits to Prisma. If any of these social media giants buys Prisma, it could lead the competitive arena by combining this app as one of their integral features.
Instagram could potentially integrate Prisma and present it as an Instagram side-app, just like Boomerang for GIFs, Layout for collages, and Hyperlapse for time-lapse. Facebook could integrate it with Facebook Live to encourage people broadcast or MSQRD to come up with a powerful social media creator. For these big players, acquiring Prisma does not only mean bursting into space but also gaining a competitive edge with Prisma’s super cool features.
Will Prisma chase the dream independently or join hands with a social media giant? We will get to know in the coming months.
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