Latest News

Why Should Businesses Partner with a Charity?

The tradition of performing charity in brick-and-mortar businesses seems unconventional. Not to
mention, businesses are always focusing on ways how to attract customers and achieve massive success
in the mainstream markets. On the other hand, charitable organizations are also seeking support from
bigger businesses. Thus, both parties get benefitted from the charity partnership program.  

One of the easiest ways to connect with customers and build long-term relationships with clientele is bypartnering with a charity. 

When sales are important, and revenue growth is at stake, it appears counterintuitive to partner with a charity. Though, it has been observed that by performing charity and fundraising activities, businesses
can acquire their clients’ trust easily and build strong brand awareness. Also, with these programs,
businesses could simply target a broad niche of customers. 

Here are the top 9 reasons that represent the importance of partnering with a charity for your business. 

Ready to explore? Let’s begin.

Best 9 Reasons to Partner with a Charity 

1. Helps to Improve Brand Awareness 

Those businesses that build relationships with a charity partner are generally creating a link between
their business and their charity partner. This duo relationship is equally beneficial for both parties in
terms of publicity. 

You can adopt some ways in order to build brand awareness for both parties. One of the delicate ways is
by writing notes of charitable donations on your website. In this regard, you can even ask your
charitable partner to support their business. 

Other than that, you can also showcase your charitable donations via advertisements and other
marketing mediums. This act further helps you connect your business with your audience. 

Wondering about connecting with a charity partner for a charity partner? You can coordinate with the
Wave on the Go Company. Generally, the mission of the Wave on the Go company is to help businesses
and individuals having the same belief and interests. 

Get in touch with them today and make a difference in the lives of unprivileged individuals with your
charity. 

1. Charity Helps to Generate Massive Revenue 

Those products or services that you’re selling on your brand, if you simply donate those accessories to
any charitable organization, ultimately, your given charity can turn into incredible revenues for your
business. Fundamentally, charities let you market your brand easily. This factor is very important,
especially for smaller businesses that aim to expand their brand unanimously. 

Making charities can help you attain your customers’ trust and credibility towards your brand. Also, you
can easily take advantage of this act and give an edge to larger companies. 

1. Right Charity Partner Assists in Targetting the Correct Audience

It is highly important to collaborate with the right charity partner. In that way, you can easily determine
your right audience. If you do a partnership with a larger organization just because it has a certain
position in the market, you’ll unlikely capture your right target market. 

According to a recent survey in the Huffington Post, it has been found that the right brand alignment
with the right charitable partner plays the utmost role in the success of any business. 

Therefore, always do a partnership with a company that best aligns with your brand. In that way, you
can easily reach your target audience. 

1. Helps to Discover New Networking Opportunities 

Charitable events and fundraising activities open doors to numerous networking opportunities. In fact,
partnering with a charity assists businesses in accessing new customers and meeting with potential
businesses. 

Based on the type of your business and your community, charitable networking lets you connect with
your business partners, which will automatically improve your brand image. 

1. Charity Helps in Team Building 

One of the biggest reasons for doing charity is that it helps the employees within the organization to
coordinate and collaborate. 

When the employees or co-workers get the opportunity to work on something together, such as
arranging charity events or organizing fundraising activities, it allows employees of all levels to connect
on the same page. 

The charity helps to strengthen relationships among employees. Besides, charity aids in team building,
too. 

One of the studies found in the United Health Group is that 64% of the employees who takes part in
volunteering activities can build strong connections with other employees in the organization. 

1. Aids to Build New Connections Easily 

Partnering with a charity helps to develop new connections effortlessly. Not only that, but also
partnering with a charity assists in gaining awareness online and offline. For this purpose, different
charitable companies adopt different ways to market your brand. 

Other than that, if you perform charity to any organization related to your niche, it will further improve
your brand image. 

You can ask them to display your brand logo on their advertising posters, or even you can ask them to
add a little bit about your company on their official website. 

1. Helps to Attain Employees Retention and Engagement 

Companies invest a huge amount every year in order to retain employees. By performing a philanthropy
program, you can not only gain your customers' attention. Instead, you can also save costs on hiring,
too.  

According to a study published in Cone reveals that 79% of people are more interested in working in an
organization that is socially responsible. 
Partnering with a charity gives your employees a sense of relief and pride in their work. 

1. Partnered with a Charity Helps to Exchange Skillset 

Although companies help charities by sponsoring them, many of them also provide training
opportunities for affiliated businesses. For instance, the non-profit organization “CALM,” which works to
prevent suicide, provides managers with mental health training to enhance workplace wellbeing and
enable companies to proactively support their workers.

1. Charity Improves Brand Perception  

Customers and employees are gravitating more and more toward businesses that are perceived as
upholding social norms. 

According to Dominic Cotton, the founder of CSR consultancy Epiphany, corporate social responsibility
(CSR) goes a long way in enhancing the public's perception of your brand. 

Dominic Cotton discovered that young consumers, in particular, are more drawn to and likely to pay
more for a service when it comes to a company that actively seeks to solve social problems.

Subscribe with us to get your dose of interesting news, research & opinions in the startup segment. Fill the form below:

Loading
   

 
Comments

The Author

Startup-Buzz Team

Startup-Buzz Team

Startup-buzz Team is a collaborative group of entrepreneurs, researchers, writers and experienced professionals. Tied up together to bring the latest Startup Buzz going around the globe.

Previous post

How to Make the Perfect Social Media Marketing Strategy in
5 Simple Steps

Next post

Why Should Online Retailers Invest in eCommerce Mobile Apps?