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Vivek Gupta and Abhay Hanjura: Redefining Freshness and Quality with Licious.

In the bustling world of food tech, where convenience meets culinary cravings, Vivek Gupta and Abhay Hanjura stand out as the dynamic duo behind Licious, a revolutionary online meat and seafood delivery platform that has transformed the way India consumes protein. Founded in 2015, Licious was born out of Gupta and Hanjura’s shared passion for bringing transparency, quality, and convenience to the meat and seafood industry in India. Frustrated by the lack of trustworthy sources for procuring fresh, hygienic, and safe-to-consume meat and seafood, the duo set out to fill this gap by launching Licious. The idea behind Licious was to disrupt the traditional meat and seafood supply chain, which often lacked transparency and left consumers questioning the freshness and origin of their food. Gupta and Hanjura envisioned a platform that could seamlessly connect consumers with high-quality meat and seafood products sourced directly from farmers and fishermen. This approach not only ensured transparency but also empowered local communities by providing them with a direct market for their produce.

Licious leveraged technology and innovation to create a unique ecosystem that prioritized quality at every step of the process. The company’s commitment to maintaining the highest standards of hygiene and safety earned it a reputation as a reliable source for fresh and safe protein. From implementing expert quality checks to delivering orders in specially designed temperature-controlled boxes, Gupta and Hanjura ensured that every aspect of the Licious experience met their stringent standards.

The duo’s journey was not without challenges. Convincing consumers to shift from traditional methods of buying meat to embracing an online platform required overcoming skepticism and building trust. However, their dedication paid off, and Licious soon became synonymous with reliability, convenience, and uncompromising quality. Licious has since grown into a powerhouse, offering a diverse range of products, including chicken, mutton, seafood, and ready-to-cook options. The company’s impact extends beyond providing premium products; it has also generated employment opportunities, empowered local communities, and contributed to India’s evolving food ecosystem.

Vivek Gupta and Abhay Hanjura’s entrepreneurial spirit and commitment to quality have not only revolutionized the meat and seafood industry but have also set a new standard for food tech startups in India. Their journey with Licious is a testament to the transformative power of entrepreneurship in reshaping consumer experiences and driving positive change in an ever-evolving market.

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