Triptease, which is a U K based startup recently closed $7 million in the Series A funding. The company focuses on providing SaaS to help hotels to increase their direct sales. Triptease’s investors include VCs Notion Capital and Episode 1. Both these companies have been backing up Triptease for a long time now.

Triptease allows hotels to compete with travel sites that are causing most of the hotels to lose direct sales. The company’s flagship product is called ‘Price Check’. It is a widget that is present on hotel websites- it will display prices from across the web reduces the uncertainty that revolves around the hotel’s direct price. This service ensures the customers that they can book a room confidently, without having to fear a rip off.

“The main reason why people leave a hotel website to book elsewhere is an oft-mistaken belief that the price will be cheaper (a decade ago that used to be true). We show them it is not and increase direct bookings as a result,” Triptease co-founder and CEO Charlie Osmond stated.

Other services provided by Triptease include a wider price checking platform which would skim the web and alerts the hotels when there is a chance of them being undercut. It also offers a website messaging feature designed to rack the visitors before they are about to exit the hotel’s website. Triptease is also on the verge of launching a re-targeting ad solution. Triptease seems to have become a favourite among many hotels at present. It claims that currently it is working with 8000 hotels around the world. The long list includes some of major hotels like Rocco forte Hotels, Barcelo, Corinthia Hotels, SLS Hotels, Loews, Leonardo Hotels and Citizen .