TargetingMantra, a Gurgoan-based Marketing Technology Startup seeks funding of an undisclosed amount from Snapdeal.

The renowned e-commerce website, Snapdeal has invested an undisclosed amount in a predictive marketing technology startup TargetingMantra that is based in Gurgaon. At an initial stage, TargetingMantra had secured a capital of $1.1 million led by ‘500 startup’ in 2014. Nexus Venture Partners, One97 Mobility Fund, Rajan Anandan, MD of Google India,  Ankur Warikoo, head of Groupon Asia-Pacific; and Gaurav Agarwal, former MD of Farmville had also participated in the funding round.

The startup is dedicated to managing customer life cycle by customizing shopping journey for shoppers on e-commerce portals. It specializing in building products that enhances customer’s shopping experience and scales up conversion rates via spontaneous product discovery, recommendations and channel selection.

With help of TargetingMantra, Snapdeal aims to achieve 20 million daily users by 2020. Rohit Bansal is the Co-founder of this one-stop shopping platform.

Founded by Saurabh Nagia and Rahul Singh, TargetingMantra will integrate a ‘customer experience engine’ soon on Snapdeal. It looks forward to build more innovations in personalization space with the help of Snapdeal.

Takeaways:

• Snapdeal invests an undisclosed amount in a Gurgoan-based startup, TargetingMantra.
• TargetingMantra is a predictive marketing technology startup that manages customer life cycle by building products, recommendations, instant product discovery and channel selection.
• With TargetingMantra, Snapdeal aims to achieve 20 million daily users by 2020.