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Startup to offer luxury cars, bikes on rent from a café

 Driven is a Hyderabad-based startup that aims to offer high-end vehicles on rent to drivers who dream of buying it, but cannot afford it.

Founded just two months back by Ashwin Jain and Karar Ahmed Taher, Driven is a very young bootstrapped Hyderabad-based startup that has come up with a unique idea of giving luxury vehicles on rent from a café. The founders are vehicle enthusiasts. Ashwin Jain has been in the car rental industry for more than 15 years. According to his ideology, people are not able to access these luxury vehicles, just because they cannot afford them, which is not fair. Even those who have a good buying power are hesitant to buy them. Hence, the duo introduced a business of luxury car rental services. Driving luxury cars is a dream for many, which can be fulfilled by such a startup.

Driven has a collection of 150 cars, 50 bikes and 7 bicycles. It houses cars like Porsche 911, Carrea 4S, Audi RS5, Volvo S60 T6 Polestar, Mercedes Benz, Jaguar, BMW 7 Series and few mini convertibles. Apart from cars, the startup offers bikes such as Ducati, Triumph, Harley Davidson, Indian, Benelli, Kawasaki, KTM, Royal Enfield and Vespa. If you wish to opt for pedal bicycles, for now, the company has Surly and Cannondale in the high-end range.

The startup also gives accessories like bluetooth, baby seats, navigation devices, jell pads, jackets, helmet and sipper bags on rent. In the next three years, Driven has plans to expand its vehicles to 3,000 cars and 1,500 bikes. Negotiations are on with potential investors to raise funds. Moreover, it looks forward to extend its company in Bangalore, Pune, New Delhi, Chandigarh, Jaipur and Chennai in the time-frame of six months.


  • Driven is a Hyderabad-based luxury vehicle (cars and bikes) rental startup.
  • It also rents vehicle accessories like bluetooth, baby seats, navigation devices, jell pads, jackets, helmet and sipper bags.

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