Startup Couponhaat Brings The Best E-commerce Deals On A Single Platform
Couponhaat aao, Paise bachaon!
Inception
Founder of a discount and coupon web store Couponhaat, Vipin Kumar Yadav says, “I noticed e-commerce portals were providing deals and coupons on almost every product. I was tempted to keep checking for the best offer but then buying an item would become a tedious process,” says Yadav.
Yadav, a postgraduate in computer applications, believed that he had a solution. After thorough research, he was convinced that Couponhaat could solve this problem and present to customers the best deals, offer ease of transaction as well as save an ample amount of time, providing a better experience for people looking for a good deal. He started building Couponhaat, a platform combining a wide range of coupons and deals from various websites, while working at a software company and launched the portal in April 2015.
Growth
The portal gained momentum in approximately one year with more than seven thousand live coupons and deals, close to five lakh monthly visits and over four lakh newsletter subscribers. It offers deals and coupons across 20 shopping categories.
With the decent revenue of Rs 50 lakh in 2015-16, Couponhaat broke even in less than a year, unlike several other e-commerce startups.
Challenges
Team Building- Yadav says, “We devoted a lot of time and energy to select our staff and eventually managed to build an ace team. Careful selection has helped build a superb work culture,” says Yadav. The startup has grown its team from four to 20. “I think once you build a good team, even the biggest challenges are easier to surmount,” adds Yadav.
Capital to fund expansion- “We can’t move ahead even if we have fantastic ideas without capital. We are looking to raise funds now,” says Yadav. As per a press release, Couponhaat is planning to go global and is targeting West Asia and North Africa to expand its operations.
Do you think Couponhaat has what it takes to be able to overcome its challenges and survive in this competitive market? Please share your thoughts in the comments section below.
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