Shivani Poddar and Tanvi Malik: Pioneers of Style with FabAlley
In the vibrant city of Noida, Uttar Pradesh, two dynamic entrepreneurs, Shivani Poddar and Tanvi Malik, set out to revolutionize women’s fashion. They are the founders of FabAlley, an online fashion company that specializes in women’s clothing. Established in 2012, FabAlley has become a prominent player in the e-commerce and fashion industries, employing 101-250 professionals and securing $18,658,274 in funding through eight rounds with support from 18 investors, including Indian Angel Network, SAIF Partners, India Quotient, Elevation Capital, and Orios Venture Partners.
The entrepreneurial journey of Shivani Poddar and Tanvi Malik is a testament to their passion for fashion, innovation, and their keen understanding of the fashion needs of modern women. Their idea for FabAlley was born from the realization that the fashion industry had not fully harnessed the potential of e-commerce, particularly when it came to offering trendy and accessible clothing options for women. FabAlley was conceptualized as a solution to this gap. The brand offers a wide range of women’s clothing, including apparel, accessories, and footwear, with a focus on the latest trends and affordable pricing. FabAlley empowers women to express their personal style while offering a convenient online shopping experience.
What sets it apart is its commitment to celebrating individuality. The brand understands that fashion is a form of self-expression, and it caters to diverse tastes and body types. This inclusivity has garnered a loyal customer base, making it a beloved brand among women of all ages. Shivani Poddar and Tanvi Malik’s journey with FabAlley also exemplifies the principles of social entrepreneurship. By providing affordable and fashionable clothing options to women, they have contributed to boosting women’s confidence and self-esteem.
FabAlley’s vision and commitment to empowering women to feel confident in their style choices stand as an inspiring example of entrepreneurship that benefits both individuals and society as a whole. In a world where self-expression through fashion is a powerful tool, the work of Shivani Poddar and Tanvi Malik offers a model for entrepreneurs to create positive change through social entrepreneuring, ensuring that women have access to stylish and affordable fashion choices.
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