The amount of $4.5 million was raised by SAM Labs to promote ‘Internet of Things’ amounst kids

London-based startup, created by a brainy team of engineers in the year 2014 and backed by a successful Kickstarter campaign, SAM Labs lately announced that it has raised £3.2M ($4.5M) from a group of investors led by Imperial Ventures. These funds will help the startup to work on its aim of introducing the ‘Internet of Things’ to children who are aged seven and above.The founder of SAM Labs is Joachim Horn. SAM Labs creates small, simple and battery powered IoT learning kit that will unleash the creativity of the young ones.

Promoting the concept of ‘play-based learning is a better way of remembering’, its kits are accompanied by a range of projects such as Morse code, creating a proximity-based alarm system, or making electronic songs.

More than 1000 schools in UK use these electronically advanced kits as part of their learning or after-school programs. With this new funding round, SAM Labs wants to market its idea not only in UK, but also in STEM-oriented schools world-wide.

Kickstarter got them an approximate customer base of 800 at an initial stage. SAM Labs conventionally markets its tools and software through parents to their kids. There are a number of products available on the company’s official website as well as in London’s Science Museum, including high-end family kit as well as simple kits.

Takeaways:

• SAM Labs raised $4.5 million from a group of investors led by Imperial Ventures.
• SAM Labs creates small, simple and battery powered ‘Internet of Things’ learning kits.
• With this new funding round, SAM Labs wants to market its idea not only in UK, but also in STEM-oriented schools world-wide.
• The founder of SAM Labs is Joachim Horn.