PayPal Invests In An Irish Startup, Pulsate
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PayPal Funding Pulsate
Headquartered in Dublin and founded by Patrick Leddy 4 years ago, Pulsate is a mobile marketing software startup. The renowned global payments company, PayPal, government agencies as well as a leading investment fund backs an Irish startup, Pulsate with $ 1.5 Million in a funding round. Many high-profile investors also participated in the funding round. These funds will be utilized for the startup’s expansion, specifically in the US. It had received a seed funding from VC firm Dunnhumby Ventures, Enterprise Ireland and Delta Partners’ Bank of Ireland Seed Fund.
What is Pulsate?
Pulsate helps companies to interact with the customers online and limit consumers’ tendency to discard apps after a short period of time. Agree or not, most of your apps are only used once because they are downloaded for a particular purpose. Once the purpose is solved, you tend to ignore notifications. Check out this video for understanding Pulsate in a better way-
In today’s fast-paced world, customers expect on-demand content that is tailored towards their immediate needs. The Pulsate software claims to solve the problem of user churn by simplifying the communication between marketers and buyers. It lets marketers send highly customized campaigns that attract and retain users’ attention. This is done by interpreting mobile signals in real-time, contextualized situations that enable it to better understand customer behavior and modify its customer interaction.
More about Pulsate
Pulsate has also unveiled its new “mobile marketing growth stack” that consists of six products from mobile app engagement to conversation tools. Moreover, the startup has clients like Heineken, Hewlett-Packard, and NCR. It also operates in San Francisco. With all this, Pulsate seems to grow big in the next coming years.
Why PayPal invested in Pulsate? Please share your thoughts in the comments section below.
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