Nestlé USA has acquired a minority interest in Freshly, a provider of Direct-to-Consumer (DTC) healthy prepared meals. Nestlé USA is the lead investor in the $77 million round of new funding. Freshly offers all meals for a week in a single delivery. Consumers can just heat any of the meals in the stove or microwave and eat. Freshly currently supplies consumers in 28 states with weekly shipments of meals.

Freshly, which was established in 2015, offers a rotating weekly menu with 30 different flavorful preparations and combinations, created in consultations with nutritionists. According to the company, refined sugar or artificial ingredients are not used in the preparation of any meals. The price of the meals per week for four meals starts from $49.99.

Nearly 400 employees are working in the company in New York, and Phoenix. Freshly is all set to expand nationwide as it has brought its total funding to $107 million with the $77 million Series C funding.

In this funding, previous investors like Highland Capital Partners, Insight Venture Partners and White Star Capital participated in the round that was led by the Nestle USA.

Jeff Hamilton, the President of Nestle Foods Division said in the funding release that the conventional food model is shifting and the company is continuing to cater to health-conscious consumers who are in search of alternatives and services which can fit well into the lifestyle. He continued that Freshly delivers the above mentioned demands, with a user friendly experience that can encourage customers to have healthier meals each week.

What is your idea in delivering the prepared healthy meals? Is it useful and healthy? Do share your thoughts in the below comment section.

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