Funds supporting the future of Mobile advertising

San Francisco-based Kiip is a mobile advertising startup. In recent times, Kiip raised $12 million amount in a Series C round of funding. This round observed participation from Kiip’s existing investors and some new investors.

Who are those investors?

Kiip’s existing investorsTrue Ventures,Relay Ventures, Hummer Winblad Venture Partners, and Verizon Ventures were joined by new investors like North Atlantic Capital and U.S. Cellular.

Utilization of the funds collected

The company said that it will utilize these funds for overseas expansion, marketing as well as the development of more technologies to offer new features such as recent moves to enable video and consumer surveys in its ads.

About Kiip

As per reports, 84% of people prefer mobile rewards over ads. These statistics gave birth to Kipp, a new engagement platform for brands. It is pronounced “keep” Started by Mr. Brian Wong and two others in 2010; Kipp was launched for finding the right moments to engage your audience. So if you are interested in mobile rewards. Contact this startup- Kipp INC.

Kiip: An Introduction from kiip on Vimeo.

Kipp’s approach is to team with mobile apps to offer rewards that are triggered when ads are viewed by a target audience at certain moments when they’re doing something on the apps.

Recent Achievements

It was reported that Kiip’s got an average 19% hit rate on these kinds of ads. This means that it received more recognition than the typical banner ads. In addition, this platform delivers up to 3 million rewards a day.

Future plans

The startup also has plans for reaching 150 million users a month worldwide. Hence, it is making money for some 5000 apps approximately.

By gaining more funds than its previous funding round, Kipp is continuously striving hard to prove itself.

Takeaways:-

• San Francisco-based Kiip is a mobile advertising startup. In recent times, Kiip received $12 million amount in a Series C round of funding.
• This round observed participation from Kiip’s existing investors and some new investors.
• Kiip’s existing investors True Ventures, Relay Ventures, Hummer Winblad Venture Partners, and Verizon Ventures were joined by new investors like North Atlantic Capital and U.S. Cellular.
• The funds will be utilized for its marketing, overseas expansion and development of new technologies.

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