We are all familiar with the conventional story lines where there is a plot, characters, and narration in a linear style. Our psyches are so conditioned that way that we have fixed ideas of how a story should be. But do stories always need to be close ended? Can there be parallel endings, multiple authors, and multiple perspectives coming into the umbrella of a single story? This is what exactly Mashup Machine is trying to do. They create a platform of storytelling where the users can create their own stories using a very simple interface.

Supported by Ben Cole and Christopher Sjöholm, Mashup Machine tries to redefine the possibilities of story creation. They move a step ahead of the archetypes and stereotypes that have a static style of narration. A new realm of virtual reality, any signed up user can contribute in developing the story. Their current hit Snow Cabin is a story that is being developed by users across the world. It starts with a simple setting of a scary cabin in the woods. This way the gap between the story creation and story consumption reduces. Any user who has signed u can use the simple content creating tools and experiment their imagination and creativity. This can be a great platform to honor the creative skills of people worldwide.

“Traditional media are gatekeepers, but there’s a huge population with ideas. We want to give them tools to share their stories” said Sjoholm who has around twenty years of experience as a Creative Director, and backs Mashup Machine.