All the best, Limeroad for your new segment!

Renowned online fashion retailer Limeroad sets foot in the menswear fashion line by launching ‘Limeroad for Men’ category. It is all about clothing, footwear and accessories for men. Limeroad was launched in 2012 with a women’s fashion range. Last year, it had entered the home decor segment. Undoubtedly, it competes with successful e-commerce fashion websites like Myntra, Jabong, Amazon, Flipkart and Snapdeal.

A.M. Marketplaces managed company, Limeroad claims that its menswear segment has 23 sub-categories of apparel (top and bottom wear, ethnic wear and innerwear) and accessories from over 250 Indian as well as international brands (Colorplus, Globus, Raymond, Armani, Cross, Park Avenue, Pepe Jeans, Spykar, and Metro).

The main idea behind starting a men’s fashion range is to boost the revenue, which is a very obvious reason. Nevertheless, the time has changed. Even men desire to get decked up and look presentable, but in an affordable manner. Some men don’t know how to dress well, a very common problem amongst men in India. Hence, Limeroad suggests you on how to be in vogue by assembling different products like a pair of shoes or belt to go with a specific trouser. It becomes your personal fashion stylist. The work is done by over 200,000 scrapbookers on the platform. It has been doing the same for women customers so far. The Gurgaon-based company states to have over 100,000 style suggestions and cost-effective products for men on the portal.

Suchi Mukherjee is the founder and CEO of Limeroad. Prashant Malik, Manish Saksena and Ankush Mehra were also involved in the setup of Limeroad. Till now, the company has raised a funding of $50 million, as per LiveMint.

Takeaways:

• Limeroad claims that its menswear segment has 23 sub-categories of apparel and accessories from over 250 Indian as well as international brands.
• The main idea behind starting a men’s fashion range is to boost the revenue, which is a very obvious reason.