It’s time to back the Next Gen Innovation in the Global Food Industry!

Kellogg’s Story of Funding: Changing the Global Food Trends and Ideas

Raising funds for investing sounds something new. Generally, biggies raise funds to boost their technology or for mergers. However, Kellogg’s raises funds of $100 million for backing food and related startups of North America, making natural and organic foods and beverages with a revenue between $5-10 million.

The giant is introducing its corporate venture arm called Eighteen94 Capital (1894) to make investments of $1-$3 million in Series A and B round of funding of food-tech startups pioneering new ingredients, foods, packaging and technology.

Dr. John Harvey Kellogg and his brother W.K. Kellogg are the founders of the company, who made an economic cereal. Now, Kellogg realized the heavy development needed in manufacturing, marketing and selling food products for changing and enhancing the food trends and ideas. Hence, it thought to invest for back some hot startups such as Accel Foods, CAVU Ventures, S2G Ventures and CircleUp in the food industry.  These startups have innovated greatly and thus, Kellogg’s pushes them by providing funds.  With this, Kellogg’s will move to a different path of success.

Essential Information

The fund will be operated by Simon Burton, the company’s vice president of investor relations. Kellogg’s also has partnered with Touchdown Ventures to assist in managing the fund.

Takeaways:

• Kellogg’s raises funds of $100 million for backing food and related startups of North America, making natural and organic foods and beverages with a revenue between $5-10 million.
• The giant is introducing its corporate venture arm called Eighteen94 Capital (1894) to make investments of $1-$3 million in Series A and B round of funding of food-tech startups pioneering new ingredients, foods, packaging and technology.