Diversification into cross boudaries

Chandigarh-based auto rickshaw aggregator, Jugnoo has now introduced new service under the same brand. Grocery, the new service will enable rickshaw drivers to deliver the groceries to customers during their idle time. This news comes after their new service launch called “Fresh” that would aim to deliver fresh fruits and vegetables.

The company was founded by Samar Singla and Chinmay Agarwal in the year 2014. Moreover this year Jugnoo also launched food delivery service called “Meals”, a food delivery system and “Fatafat” – hyper local delivery service. Now the company is adding two new services – Grocery and fresh.

To provide the increasing customer demand, Jugnoo has partner shipped with the various local branches of best wholesaler of the city and as of now has 3500 SKUs(Stock Keeping Unit) lined up for its Grocery service. The platform makes sure that 100 per cent orders are fulfilled. Presently of now the orders are delivered next day when it is placed between 4 pm- 8pm.To augment their services, Jugnoo also aims to launch Express store coming December where one can receive deliveries after two hours of placing any order. Not only that the company has also launched new category, Wholesale where one can order in bulk.

Other than experimenting in Grocery, Jugnoo wants to launch into other geographical locations and it is aiming to flourish in tricity of Chandigarh and strengthen its operations and processes. After with holding place in its home city, the company intends to imitate the model all other 40 cities of country. It is also working to launch in six cities by the next year and closing deals with brands for grocery service.

What do you think of these new expansion of Jugnoo, how will it help company’s growth? Do share your thoughts in our comment section below.

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