{"id":5866,"date":"2016-07-21T16:15:16","date_gmt":"2016-07-21T10:45:16","guid":{"rendered":"http:\/\/www.ishwark6.sg-host.com\/?p=5866"},"modified":"2016-09-01T17:37:07","modified_gmt":"2016-09-01T12:07:07","slug":"myntra-take-hrithik-roshans-lifestyle-brand-hrx","status":"publish","type":"post","link":"https:\/\/startup-buzz.com\/?p=5866","title":{"rendered":"Myntra to Take Over Hrithik Roshan\u2019s Lifestyle brand \u2018HRX\u2019"},"content":{"rendered":"
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Exploring Hrithik\u2019s Business Sense! <\/strong><\/p>\n<\/blockquote>\n

\u00a0<\/strong>The Acquisition Business<\/strong><\/p>\n

\u00a0<\/strong>Myntra<\/a>, the renowned online fashion portal is about to take major stakes in Hrithik Roshan\u2019s active lifestyle brand \u2018HRX\u2019. With this investment, Myntra will increase its high-margin private brands business. The details of the deal remain undisclosed.<\/p>\n

Myntra will greatly benefit from this acquisition as HRX since it will add on to its collection of sports and lifestyle wear.<\/p>\n

About HRX <\/strong><\/p>\n

\u00a0<\/strong>Founded three years back by the Bollywood heartthrob Hrithik Roshan, HRX is a sports and lifestyle brand. HRX is being accepted and liked by the youth. The clothing is sold on e-commerce shopping websites like Flipkart and Myntra. Not only the brand sells clothing and shoes, but also produces belts, wallets and backpacks.<\/p>\n

Myntra Fashion brand Vice President, Rajesh Narkar, believes that this deal will add advantage to its collections of sportswear and lifestyle private brands like Roadster and Dressberry.<\/p>\n

Takeaways:<\/strong><\/p>\n