{"id":5807,"date":"2016-07-20T14:52:47","date_gmt":"2016-07-20T09:22:47","guid":{"rendered":"http:\/\/www.ishwark6.sg-host.com\/?p=5807"},"modified":"2016-07-20T15:06:49","modified_gmt":"2016-07-20T09:36:49","slug":"former-coca-cola-executive-launches-fingerlix-solution-hassle-free-cooking","status":"publish","type":"post","link":"https:\/\/startup-buzz.com\/?p=5807","title":{"rendered":"Former Coca-Cola Executive launches Fingerlix; A solution to hassle-free cooking"},"content":{"rendered":"
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Finger-licking food at the click of your fingers.\u00a0<\/strong><\/p>\n<\/blockquote>\n

\u00a0<\/strong>About Fingerlix<\/strong><\/p>\n

Shripad Nadkarni is soon to launch a food startup Fingerlix<\/a> with other three former executives of major consumer goods companies, namely Shree Bharambe, Former General Marketing Manager\u00a0of Johnson & Johnson, Abhijit Berde, Former Executive Development Chef of Gate Gourmet and\u00a0 Varun Khannna, Executive of Colgate.<\/p>\n

Fingerlix will sell \u2018almost-ready food\u2019 such as curries, batter and \u2018full-ready\u2019 accompaniments to go with them. It will be a mix of Indian and Italian food, having a shelf life of five days. The ready-to eat food can be ordered through website or app. Currently, it is also available in Big Bazar, Reliance Retail and Hypercity stores of Mumbai.<\/p>\n

Maverix Platforms has invested $1.3 million (8.7 cr) in the startup. Moreover, Fingerlix brings brand consultant Santosh Desai on-board.<\/p>\n

In an interview with Economic Times, Nadkarni said \u201cThe ready-to-cook sector is a white space we\u2019re hoping to address; we are addressing convenience and freshness with the brand.\u201d<\/p>\n

Do you think packaged food startup will survive in India? Kindly comment below.<\/p>\n

Takeaways:<\/strong><\/p>\n