{"id":4746,"date":"2016-06-21T12:28:34","date_gmt":"2016-06-21T06:58:34","guid":{"rendered":"https:\/\/startup-buzz.com\/?p=4746"},"modified":"2016-06-21T12:28:34","modified_gmt":"2016-06-21T06:58:34","slug":"kelloggs-raises-funds-invest-food-related-startups","status":"publish","type":"post","link":"https:\/\/startup-buzz.com\/?p=4746","title":{"rendered":"Kellogg\u2019s Raises Funds to Invest in Food-Related Startups"},"content":{"rendered":"<blockquote class=\"modern-quote full\">\n<p style=\"text-align: center;\"><strong>It\u2019s time to back the Next Gen Innovation in the Global Food Industry!<\/strong><\/p>\n<\/blockquote>\n<p><strong>Kellogg\u2019s Story of Funding: Changing the Global Food Trends and Ideas<\/strong><\/p>\n<p>Raising funds for investing sounds something new. Generally, biggies raise funds to boost their technology or for mergers. However, Kellogg\u2019s raises funds of $100 million for backing food and related startups of North America, making natural and organic foods and beverages with a revenue between $5-10 million.<\/p>\n<p>The giant is introducing its corporate venture arm called Eighteen94 Capital (1894) to make investments of $1-$3 million in Series A and B round of funding of food-tech startups pioneering new ingredients, foods, packaging and technology.<\/p>\n<p>Dr. John Harvey Kellogg and his brother W.K. Kellogg are the founders of the company, who made an economic cereal. Now, Kellogg realized the heavy development needed in manufacturing, marketing and selling food products for changing and enhancing the food trends and ideas. Hence, it thought to invest for back some hot startups such as Accel Foods, CAVU Ventures, S2G Ventures and CircleUp in the food industry.\u00a0 These startups have innovated greatly and thus, Kellogg\u2019s pushes them by providing funds. \u00a0With this, Kellogg\u2019s will move to a different path of success.<\/p>\n<p><strong>Essential Information<\/strong><\/p>\n<p>The fund will be operated by Simon Burton, the company\u2019s vice president of investor relations. Kellogg\u2019s also has partnered with Touchdown Ventures to assist in managing the fund.<\/p>\n<p><strong>Takeaways:<\/strong><\/p>\n<ul>\n<li><strong>Kellogg\u2019s raises funds of $100 million for backing food and related startups of North America, making natural and organic foods and beverages with a revenue between $5-10 million. <\/strong><\/li>\n<li><strong>The giant is introducing its corporate venture arm called Eighteen94 Capital (1894) to make investments of $1-$3 million in Series A and B round of funding of food-tech startups pioneering new ingredients, foods, packaging and technology.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time to back the Next Gen Innovation in the Global Food Industry! Kellogg\u2019s Story of Funding: Changing the Global Food Trends and Ideas Raising funds for investing sounds something new. Generally, biggies raise funds to boost their technology or for mergers. However, Kellogg\u2019s raises funds of $100 million for<\/p>\n","protected":false},"author":22,"featured_media":4747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27,21],"tags":[1259,70,875,1260],"class_list":["post-4746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-start-up","tag-kelloggs","tag-startup","tag-startup-buzz","tag-venture-capital-1894"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/startup-buzz.com\/wp-content\/uploads\/2016\/06\/Kelloggs.png","_links":{"self":[{"href":"https:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/4746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4746"}],"version-history":[{"count":1,"href":"https:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/4746\/revisions"}],"predecessor-version":[{"id":4748,"href":"https:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/4746\/revisions\/4748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/media\/4747"}],"wp:attachment":[{"href":"https:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}