As we do every year, we\u2019re now already headfirst into 2021, which means it\u2019s time to get set up for the year by highlighting what\u2019s going on, what\u2019s big right now, and what we can expect to happen over the next 12 months so we can get ahead in the eCommerce game.<\/p>\n
With this in mind, let\u2019s take a dive into the top five eCommerce trends you need to be thinking about this year.<\/p>\n
1. More Competitive<\/strong><\/p>\n Than Ever Yes, we all know that the internet is already a competitive place to sell and work on because you\u2019re literally trying to win traffic and sales against every other business online in the world. It\u2019s a tough place, but as we head into 2021, things are expected to get a lot tougher.<\/p>\n This is due to the 2020 COVID-19 pandemic where more people than ever before are giving their online business ideas a go since they\u2019ve been stuck at home. To prove this, statistics show<\/a> that the US experienced ten years\u2019 worth of eCommerce growth in like three months during the peak of lockdown. That\u2019s a lot.<\/p>\n 2. Think About Shipping<\/strong><\/p>\n Nowadays, when people order something, they want it fast, which shows just how important the concept of shipping is. However, while offering the standard fast delivery, slow delivery, and then probably the slower free delivery option, work on getting your prices and your delivery times as efficient as possible, and you\u2019ll attract way more sales, as shown by 2020<\/a>.<\/p>\n 3. It\u2019s All About Brand Experience<\/strong><\/p>\n These days, if you\u2019re able to give your customers a good experience, this is how you\u2019re going to win the eCommerce game. Around 75% of customers tried new stores in 2020 due to COVID and being, frankly, bored and looking for something new, with around 60% of these customers looking to integrate these new brands into their lives.<\/p>\n However, if you\u2019re not offering a good experience, people will go elsewhere. Even if someone has a bad experience or something goes wrong, being able to make it better quickly will win you brownie points.<\/p>\n 4. Universal Checkout Payment Options<\/strong><\/p>\n