It’s the time for Anna’s Wada-Sambhar!

Food startups are also playing the acquisition game. The fresh example of such an instance is the following one. In recent times, ChennaiChef has been acquired by Dosa Place for an undisclosed amount. ChennaiChef is the Sukashree Agro Foods’s retail brand. However, Dosa Place is run by a Hyderabad-based startup Aadya Restaurants. Following the acquisition, Aadya Restaurants will have 91 per cent ownership in Chennai Chef.

About Dosa Place

Having the tagline, “Experience Dosa’s in bandi way like never before!”Dosa Place is run by a Hyderabad-based startup Aadya Restaurants. This platform was launched in order to make tasty street food easily accessible. Thereby, experience quality food in a hygienic way with no colors added. Striving to be the McDonald’s of south Indian food, their focus is street food and the food that we don’t get in a Restaurant.

About ChennaiChef

‘Chennai Chef – A Brand you can trust when the batter matters! Started in 2009, “Ready to Cook – Just in Time”- is the company’s catchy tagline.ChennaiChef represents home-made as well as convenient fresh-from-the-kitchen goodness Idli and Dosa Mix. Their products comprise Ready to cook – Idly, Dosa and Diet Dosa Batters; Ready to Cook – Chapatti;Ready to Fry Poori and much more.Over the years, its product line has expanded to include Nutritional Diet Dosas, Idlis, etc., for an ever increasing loyal following in practice.

The reason of acquisition

It is reported that Dosa Place found synergy in ChennaiChef. Additionally, it wants to spread their wings into retail business. That’s the reason why Dosa Place acquired ChennaiChef.

Moral of the acquisition

Through this acquisition, Ajay Koneru – Aadya Restaurant’s founder hopes to standardize the quality and taste of food across their restaurants and food trucks,simultaneously step into the world of retail. Moreover, Aadya Restaurants would use ChennaiChef’s products to prepare the food served at their quick service restaurants and food trucks through a centralised kitchen and house those products for sale.

Future Plans

Operating in Hyderabad solely, Aadya Restaurants have plans to open 36 outlets in India, starting with Bengaluru itself within the next18 months.It is also in talks with several investors in order to raise funds.

Takeaways:-

• In recent times, ChennaiChef has been acquired by Dosa Place for an undisclosed amount.
• ChennaiChef is the Sukashree Agro Foods’s retail brand. However, Dosa Place is run by a Hyderabad-based startup Aadya Restaurants.
• Following the acquisition, Aadya Restaurants will have 91 per cent ownership in Chennai Chef.
• Operating in Hyderabad solely, Aadya Restaurants have plans to open 36 outlets in Indiawith in the next 18 months.

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