Celebrity Endorsement will always be one of the best tactics to promote your business, big or small. A well-reputed, famous person endorsing your business at an initial stage does make a great difference to the brand image of a startup.

If your startups capital allows you to hire a celebrity to endorse your product or service, do opt for it. Celebs have that unique spark and style inherent in them to take your startup to a next level. Startups hiring celebrities is a buzzing topic in the market. Nevertheless, some celebs have promoted startups successfully on a high level, while some have drastically failed. The failure can be due to not hiring the right stars for your offering. In order to avoid such failures, here are some tips that will help you to find the perfect celebs for your new product/ service-

• Figuring out something common between your product and celebrity- Firstly, ensure that the celeb you are willing to hire believes in your offering. You need to find out what is matching between your product and the celebrity. The personality, style and values of the stars need to match your brand image.
• Keeping your budget in mind- Brand ambassadors don’t come easy on the pocket. Hence, always consider and recheck your budget before celebrities signing the contract. Cheques with a bomb amount written on it and long-term royalties are usually the norm.
• A secret to share openly- Most of the stars have the passion for charity. They respect those people and companies who share the same passion of giving. If your startup is into charity, look for celebrities who have the same interest.

Lastly, give these celebrities the importance they deserve. Stars expect the company to make them the bigger part of the campaign and prioritize them. However, don’t forget that your brand image doesn’t entirely depend on celebrity endorsement. You should have other irrefutable marketing strategies as well.

Many startup entrepreneurs and investors under-value the influence of celebrity endorsement on the society. Nevertheless, the fact is just the contrary.  Moreover, the unseen truth is even the celebs are hungry for endorsing brands.

Takeaways:

• Celebrity Endorsement will always be one of the best tactics to promote your business, big or small.
• Many startup entrepreneurs and investors under-value the influence of celebrity endorsement on the society.
• The unseen truth is even the celebs are always craving for endorsing brands.