Deciding on fashion is no more a big deal!

What is ‘Shopwati’?

Gurgaon-based Prachalit Infomedia Pvt Ltd launched an online fashion community known as ‘Shopwati’. It has secured an undisclosed amount of seed funding from Sanjiv Raj of SRKK Advisors. The startup was founded by Mehak Suri and Ankit Bajaj in the year 2015.Shopwati helps women shoppers to find clothes and accessories across 55,000+ community members that include stylists, bloggers, private labels designers, brands and many such fashion enthusiasts.

Shopwati is all about helping the users to find products, take polls on what to buy and what not based on conversation. Fashion discovery apps like Wooplr is its direct competitor.

Not just a fashion discovery platform

The founders claim that unlike other fashion discovery platforms, they are not just looking for fashion inspiration, but it aims to help people procure it. Individuals can find stylish clothes and accessories as per their preferences and specifications through community vendors, availing the best deal.

Using the funds

Shopwati plans to utilize the raised funds to develop the next phase of technology and reach out to customers and vendors in cities other than Delhi. Recently, it has launched its Android app.

Takeaways:-

• Gurgaon-based Prachalit Infomedia Pvt Ltd launched an online fashion community known as ‘Shopwati’.
• It has secured an undisclosed amount of seed funding from Sanjiv Raj of SRKK Advisors.
• Shopwati plans to utilize the raised funds to develop the next phase of technology and reach out to customers and vendors in cities other than Delhi.