Deliv Inc is a popular startup that is gaining momentum because of delivering upon its ideology of shipping transfers on the same day. This California based company acts as a help in bringing goods from brick and mortar stores to deliver it to people, and on the same day.

UPS’s (United Parcel service) venture capital investment arm has invested $28 million in this same day delivery startup. This has managed to grab eyeballs across the startup industry because, ‘Why is UPS funding a startup that could one day be deemed as its opponent/ rival in the same field of work?’

Deliv is an ambitious company that seeks to improve upon the logistics of this excessively demanding industry where competition is fierce. Where Amazon and a FedX are key players, It seeks to bridge the gap between an e-commerce platform and brick and mortar service, making its model more accessible to people across for last mile deliveries.

What also sets it apart from the rest is, its segment is only the logistics and delivery sector and has not ventured into anything else. Yet, it battles scratching out profits from managing deliveries of such magnitude and frequency. They are looking at using the funding from another logistics giant UPS to expand their work and ambit of delivery services.

“UPS is the world’s largest transportation carrier”, said the CEO of Deliiv, also adding that there was so much that her company could learn from UPS.
Deliv uses local drivers, carriers to fulfill and meet their orders. It operates on understanding the faculty of consumer needs and demands, and delivers likewise.

UPS further stated that it invested in this innovative model of delivery so that it could deepen its understanding of the dynamics of its functioning. And further comprehend the idea of the same-day delivery system. And investing in an asset-free delivery network like Deliv has given it the opportunity to explore the same. It further strengthens their own system of delivery network, which is already the largest in the world.

This industry is slated to witness vast growth, with several competitors rising on the fore. Each one with a unique business model and armed with an objective to deliver to the customer at the earliest and with ease. Large companies are also looking to get to connect to their consumers with ease. Hence, an investment by United Postal Service’s funding arm to a startup – business of this kind, only paves the way for more ideas on how to connect the world better.