Content Is King: Tools To Improve Your Startup’s Content Marketing
Marketing your product can be a bit of a challenge at times. It’s marketing that sells your product and by far, content marketing has been crowned the king and it has surpassed all other marketing tools. Today, businessmen are retreating from all other marketing tactics and are transferring their resources to content marketing. Hence, the generation of content to enhance the visibility of the product becomes extremely important. Emphasizing on this point would mean scrutinized assessment of the structure, substance, workforce and governance of content. As content marketing has become extremely competitive today, the internet is offering various tools to aid content creators to enhance their content.
Crosscap offers a content marketing solution in the form of a marketing calendar. This invaluable tool helps marketers to keep on top of things and stay organized. If you have ever had issues remembering deadlines and sending the right piece to the right place at the right time, you know exactly how difficult it can be to keep on top of all this. With a marketing calendar, you are able to see all this important information and more in one glance. As you scale up your content marketing efforts, such a tool becomes invaluable.
The most important concern of the content marketer is to know the market well, to know what drives traffic to one’s website. Originality in the content is not only good for SEO but also for traffic diversion purposes. Serpstat helps the marketers understand the buzzing ideas in the market and the grossing topics. It helps one analyze the competitor’s traffic. Social media shares can also be tracked. Serpstat provides keyword suggestions from Google, which could be further incorporated into one’s work. Blog topics can be enhanced by using the question-based keywords, which reverberates with the client’s persona.
In order to generate content, the ideas should be in place, they need to be based on the topics that interest the audience. BuzzSumo is gaining popularity among content marketers as it lets them discover blog topics based on interviews, videos, giveaways, graphics, guest posts, etc to identify topics that can give you a brief idea about the market. The only area of caution is that it bases topics off what has been already covered by others in the market. Hence, one needs to be careful while using this tool.
Once the topics are in place the creation and distribution of content come in. The popularity of the content depends on its quality and ability to generate leads while engaging prospects in a competitive market. ClearVoice makes this possible. It helps one prepare a proper editorial calendar, find qualified writers that would eventually get the work done and then distribute among the best in the industry. The tedious task of content quality, content performance, revisions, etc is also done by ClearVoice through reports.
Finding, organizing and sharing content or content curation is a top marketing strategy. It is known to fuel market programs. Curata helps to curate and market content. This platform not only stimulates creation, but also the collaboration of market content from multiple marketing automation and CRM systems like HubSpot, Salesforce Pardo, Eloqua, etc. Users can gain insights and produce quality content that generates revenue. Furthermore, Curata also helps sift through content to identify what works and what doesn’t work.
As the market is dynamic, it’s important to know the trends and these tools make it possible. Consumers would always appreciate credible sources and quality content instills a sense of confidence which in turn boost the returns. So keep your competitors at bay and rule the market.
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