Zirx is a BMW-hosted startup and which provides valet service. Its recent announcement of plans to shut down its consumer business at the end of this month has sent shockwaves across its customers and peers alike. But the silver lining is that the company is not going to disappear altogether. It announced that this move has been adopted so that the company can focus more on its enterprise business. It is of the opinion that the enterprise sector “is growing, successful and requires more and more resources from us,”

To this date, Zirx has raised more than $36million. In its announcement to close down, Zirx talks about how over the last year, they have parked hundreds of thousands of cars and made even more customers happy. Zirx certainly made the world a safer and more convenient place to live in.

In the announcement, the company also talks about how hard it is to scale a consumer ended business like valet parking. It stresses on its need focus more on the enterprise sector as it is growing and easier to scale profitably. “Without unlimited resources, it’s really, really hard to build both a great consumer (B2C) and a great enterprise (B2B) business at the same time.For these reasons, we’ve made the tough choice to close our consumer valet parking service on February 29th, so we can focus all our energy on our enterprise business.” Zirx wrote in the announcement.

The announcement also talks about how excited the team is to make the new direction. It also thanks all its customers for their support and motivation and wishes them well to find an alternate solution soon.

The firm will be operating normally till February 29^th and the monthly passes will automatically lose validity by 9pm on the night of 29^th.