Its a Closing Time for Kitchit
Personal chef booking platform, Kitchit officially announces its shuts down. Unable to raise more funds and several internal factors led to its end.
Kitchit is a sophisticated gastronomic service in US, where you can hire a local chef to come home and cook a pre-set menu of three-course meal for a party of up to 12 people. Founded by Ian Ferguson and Brendan Marshall in year 2011, the company started its journey in San Francisco, and later reached other parts of US including Los Angeles, Chicago and New York. Recently, it has served its 1,00,000th meal.
The idea of Kitchit was to offer you an on-demand in-house restaurant experience for $39 per head. It’s chefs had the art to prepare high-end meals in your kitchen, even if you book them at the last moment. The chefs used to cook, serve and clean up. Kitchit was all set to compete with restaurants and change the eating habits of people while providing a delectable dining experience.
But insufficient funds and various internal factors were hampering the growth of the business. Raising funds was quite challenging for Kitchit. It could raise $8.1 million in three rounds of funding that got them through five years. Most rounds of funding were led by Javelin Venture partners. Since, the funds were finite; they had to bring end to the company.
Even economically, $75-$125 per person weren’t achievable for the potential users. Competitors like Spoonrocket and Dinner Lab had also faced the similar problem which ultimately led them to close down. Seems like, all is not going well for food startups in the US right now.
- Kitchit, a personal chef booking startup shuts down due to lack of funds and several internal factors.
- Kitchit is a gastronomic service in US, where you can hire a local chef to come at your home and cook a pre-set menu of three-course meal for a party of up to 12 people.