Ideas

Constant Improvement: The Importance of Being Able to Identify the Strengths and Weaknesses in Your Company
Businesses that fail to improve as the need arises inevitably fall behind the competition. That will almost always mean losing market share and will often make an entire company less viable. Committing to continual improvement is necessary to avoid falling into this trap, but improvement alone is not sufficient. To

11 Ways To Earn Money As A College Student
You finally made it to college, and you’re all set for the coming semester. If you’re open to the idea of juggling your studies and making money on the side, working part-time is a good option. If you want to save time and money while hunting for a job, try

An online due diligence tool for startups “ReadyFor.VC”
Online tool that makes assessment simple for startups Very recently Platform.sh, a leading cloud hosting platform for scalable web application and e-commerce businesses, have tied up with one of their investors, VC fund, OpenOcean, to create an online due diligence tool, ReadyFor.VC Readyfor.VC is a tool for startups that allows

Top 10 Ranking Of Best U.S Cities For Tech Start-Ups
If the moniker ‘Silicon’ rings a bell, it’s no longer in the ‘Valley’, it’s all about the ‘Hills’ As we are all aware that location plays a major role to the success of tech start-ups, a performance analysis of the leading US cities was conducted in order to determine where

Super Powers Of Sellers: Marketing Lessons From Pokémon Go
If you haven’t been living under the rock these past few days, you must have heard about Pokémon Go – the latest sensation to hit the gaming world. This real-time mobile game that empowers the players to catch Pokémons in the real world has held the entire world to ransom.

THE YOUNG GUNS OF INDIA: How Indian Students Are Evolving Themselves As Startup Entrepreneurs?
During the 80s, the average Indian student was worried about getting good marks so that they can get a good (read a stable government) job. Then came the liberalized generation and they lapped up the corporate jobs created by the liberalization, the IT boom, and the outsourcing flood. The 90s

These Kids Can Teach You A Lesson Or Two About Startups
Remember the time when we were kids? Childhood was all about simplicity and whatever we learned in childhood can never be taken away from us. Children have been proven to be the most curious individuals. Imagine yourself at the age of 5, when you wanted to know about everything, about

Content Is King: Tools To Improve Your Startup’s Content Marketing
Marketing your product can be a bit of a challenge at times. It’s marketing that sells your product and by far, content marketing has been crowned the king and it has surpassed all other marketing tools. Today, businessmen are retreating from all other marketing tactics and are transferring their resources

How To Start A Business With Little Or No Investment?
No Capital? No Problem…! If you have the entrepreneurial spirit alive and kicking in you, “lack of capital” is not an excuse you should be making, especially in today’s hyper-connected world with the Internet and smartphones. One can easily start a business with little or no investment and reach out

How To Incentivise Your Employees When You Are Out Of Cash?
What’s worth doing is worth doing for money. -Gordon Gekko (Wall Street) So while we know that money is “the motivator” and the monetary incentive makes the world go round, is it possible to motivate and incentivise employees without spending cash? Can you prove Gordon Gekko wrong and still survive?