A browser to block those unwanted ads!

About Brave

Recently, Brave Software raises $4.5M in seed funding for the development of its ad and other trackers blocking web browser. The investors include Founders Fund’s FF Angel, Propel Venture Partners, Pantera Capital, Foundation Capital and Digital Currency Group. With this funding, the company’s total funds come to $7 million. Based in San Francisco, Brave Software is co-founded by Brendan Eich (former Mozilla’s executive) and Brian Bondy.

How Ad-blocking works?

The browser intends to cut off the ad-targeting by tracking the online ads that affect the speed of your computer and phone’s performance. These annoying ads not only block your website page’s space but also slow down your system. Moreover, the ads might even install malware in the system. Brave’s desktop version of the browser offers up to 60% speed increase and 4x speed increase on mobile devices. Current web browsers provide ad blockers through third party add-on or extensions. Brave blocks ads from websites and will place in new ads targeting the user’s interest by the browser’s inbuilt software. Those ads won’t affect page performance or the performance or privacy regarding people using its browser. It combines ad-blocking software with enhanced script-control features; the Brave browser would allow micro-transactions using Bitcoin for random paying websites. The Micropayment system, known as Brave Ledger, is a Bitcoin-based micropayments platform designed allowing users to buy default pay users’ favourite and most-visited websites.

Here’s a Brave browser speed test for IOS:

The browser is planning its release for 1.0 in September. A developer version is launched for iOS, Android, Mac, Windows (32-bit and 64-bit) and Linux (Debian, Ubuntu, Fedora, and OpenSUSE).

What according to you will be the next step of these online advertisers? Please share your thoughts in the comments section below.

Takeaways:

• The browser is planning its release for 1.0 in September.
• Brave software raises $4.5M in seed funding for the development of its ad and other trackers blocking web browser.
• Moreover, the ads might even install malware in the system. Brave’s desktop version of the browser offers up to 60% speed increase and 4x speed increase on mobile devices.

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