Blendle Gains 1 Million Sign Ups For Its Pay-Per-Article Journalism Platform
Read More, Pay Less!
Pay Few Cents per Article with Blendle
Blendle, a pay-per-article journalism startup combines the written articles of various unique publishers into a single and ad-free platform where readers can choose and pick stories to take in. Recently, 1 million users registered in and this is the result of such a low charges for per article. Blendle takes only two years to get this huge list of sign ups.
Birth of Blendle
The startup came into being in April 2014 in Europe, as a substitute for publisher’s content-gating paywall. Blendle started operating with publishers in its native Germany and in Netherlands, before spreading its roots to the U.S. It has grown its business up to 300 percent over the last year and is making efforts so that users can read over 20 million articles on the platform by the end of the year.
Interesting Features of Blendle
One of the most interesting features of the platform is that if paying reader didn’t like any story then he can get a refund after explaining, why they want a refund. As per news statement, the refund rate of Blendle is under 10 percent platform wide and a bit lower in the US. Moreover, Blendle also handles access so that if a viewer pays for various articles from any particular publication and goes over the subscription rate for a particular topic then the rest of the content will get unlocked automatically.
Future Plans of Blendle
However, Blendle is preparing to introduce a new content personalization feature, known as Blendle Premium Feed that will project a customized feed of stories at each user. The feed is being motorized by a blend of algorithmic predictions that are based on users’ past behavior preferences and analysis, mixed with human selections, by its own in- house team.
Can Blendle grow up its sign-ups more than 1 million in future? Please share your thoughts in the comments section below.
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