Any business with an online presence nowadays should know the importance of SEO (Search Engine Optimization). SEO helps websites to garner more customer traffic to the website in a focused manner through keywords. Usually, this is done through the higher ranking of the website or brand name in the search

The second season of the popular Netflix series ‘Narcos’ is due to premier on 2nd September.  Based on the life of the infamously famous Colombian drug kingpin, Pablo Escobar, the first season had won huge fanbase and several accolades. Did you know that Pablo was the wealthiest criminal in history?

The numbers speak for themselves. With over 4,200 startups, India is the world’s third largest startup ecosystem. According to a Nasscom report, Indian startups have risen to the next level with 100% growth in the number of private equity, angel investors and venture capitalists. Moreover, a 125% growth in funding

Mahesh Murthy, CEO of the digital advertising agency Pinstorm, said, “I do think that in the first few quarters of a startup’s life the things it needs to get right are identity, website, SEO and positioning across all media including social”. And he knows what he is talking about, being

It is a known fact that the economy of small towns is not as buoyant as metros and  Tier I cities. However, Indian startups belonging to small towns are trying to prove it wrong. Although most investors and VCs chase startups from bigger cities, small town startups are holding their

Spoiler Alert: If you haven’t read the books or haven’t seen the previous seasons or the new season, continue reading at your own risk. There’s an ethos of startups out there in the market today, all of which have decided to be their own boss and are striving to get

Marketing your product can be a bit of a challenge at times. It’s marketing that sells your product and by far, content marketing has been crowned the king and it has surpassed all other marketing tools. Today, businessmen are retreating from all other marketing tactics and are transferring their resources

Very often we’ve heard people say ‘familiarity breeds contempt’, ‘friends are friends, business is something else’, but how far is it true? Well when we claim that our alliances i.e. our friendships are more prized than anything else on the planet, why do we fear when it comes to doing

Microsoft Ventures (MV) is the investment arm of Microsoft. It is a global initiative of Microsoft to support startups all over the world. Microsoft helps entrepreneurs to take their brilliant ideas up to the final development and succeed in the startup ecosystem. Microsoft Ventures works almost exclusively with late-stage startups.

The historic referendum of 23rd June in Britain changed the economic, social and political picture of the society. The British Prime Minister David Cameron stepped down. The jubilant pro-Brexit Eurosceptics, now rethink about their decision. Dow Jones has been rapidly falling every day. Investors around the world are petrified about