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How Augmented Reality Is Redefining The Startup World ?

Day by day science is changing everything, isn’t it? From Artificial Intelligence to virtual reality and now to add the list comes another captivating development known as ‘Augmented Reality’. It can be defined as a live or indirect view of real world environment whose elements are augmented (or supplemented) by any computer-generated sensory like sound, video, graphics or GPS data.

Example of Augmented Reality can be stated as this supposedly you are walking the streets of London and come across amazing bit architecture and you want to know more about it like who built it? What it is called? What it is made of? When it is built? But the building is closed and no information available nearby. Now AR will help you to find all the questions all you have to click a pic on your cellphone. Then the phone uses its built-in GPS (satellite navigation) system to figure where you are exactly searches Google images to find similar photos take in the same vicinity. Within a couple of secs all the information, videos, wiki will be available.

Some startups delivering the value in the unique AR way. Here’s how?


Blippar, a visual discovery app uses augmented reality and artificial intelligence to bring the physical world to life with the help of smartphones and wearable. All you have to do is download the Blippar app and you can blipp and know about all the things you are curious about. The company was founded by AmbarishMitra and Omar Tayeb in 2011. The company as of now raised around $99 million with its three rounds of funding.


A startup based in INDIA, Smartivity uses Augmented Reality for learning purpose. It is disrupting old toys and game industry with the help of developing Augmented Reality and internet-connected activities and toys on the basis of S.T.E.M (Science, Technology, Engineering and Mathematics) for 3-12 year old children. Smartivity ensures healthy intellectual development of your child. It also enterprises the feeling of accomplishment, build curiosity and helps kids understand concepts better – making them smarter.


LyteShot, a Chicago-based startup founded in 2015 is an interactive augmented reality gaming platform which uses Augmented Reality with mobile phones and smart glasses. It assimilates sensor-based hardware which wirelessly connects to users’ smart phones and Internet of Things to share in-game data via the cloud. With the help of sensors peripherals one can also invite multiplayers, first-person shooter games and more to add electronic element to live-action game.

Infinity Augmented Reality

Israel based startup, Infinity Augmented Reality’s technology help us to turn any device into a powerful content augmentation platform, using basic and reasonable hardware. Their AR is based on powerful computer vision algorithms, enabling developers and inventors to develop quickly and easily AR apps in the market. The company’s vision is to create a new digital environment that will allow people to naturally interact with augmented content in their physical surroundings.


Wikitude is well known pioneer and the world’s leading augmented reality technology provider. They offer complete suite of augmented reality solutions including the SDK (Software Development Kit), cloud recognition, Studio and the wikitude app. Their wide-ranging technology and multi-platform approach allows you to easily develop engaging AR mobile applications and projects without requiring any programming skills.

Do share your thoughts in our comment section below if you think this technology would turn your any experience into vivid adventures?

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The Author

Abirami Pillai

Abirami Pillai

A 20 year old passionate geek, never misses a chance to read on internet culture, consumer-facing technology & social media.
Abbie loves to write about early-stage startups, disruptive technology and new Apps in the market, besides that she is a diehard cinephile and logophile.

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