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Is Apple Trying To Regain Its Lost Chinese Market?

Here’s an attempt at winning back the crowd!

Why Apple Chooses China?

Apple’s CEO Tim Cook has recently announced the company’s plan to build a new Research and Development Center in China. Although the size of the new center has not been disclosed, it is assumed that even the smallest team of Apple will create goodwill in the Chinese government. Here’s why this would be beneficial.

The Chinese Slowdown

Sales of Apple devices have recently been slowing down radically in the Chinese market. While China is still a major market for Apple, the increasing competition, and slow economic growth poses a danger for the company’s presence in China.

The introduction of Apple’s new R&D base in China will open the avenue for the giant to newer technologies as well as an opportunity to tap prevailing talents of the country. A fresh workforce means an introduction of a whole new pool of minds, which might just help Apple hold its ground in the dicey Chinese market.

Apple also has its well-qualified teams in France, Israel, the U.K., Japan and Sweden following up with R&D outside the U.S.

Apple hasn’t talked about the size of this new R&D center. It could end up being a small team given Apple’s size, but a sign of goodwill for the Chinese government. Do you think it could work? Please share your thoughts in the comments section below.

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