Is it a name game for Apple?

 The Rebranding Story

Recently, the renowned tech giant, Apple has played a name game for its retail outlets. Now, ‘Apple Store’ simply rebrands to ‘Apple’. The rebranding of Apple Store was confirmed with an email to its retail outlets notifying the same.

Some facts you would like to read

The rebranding was debuted by naming ‘Apple World Trade Center’, its latest outlet in New York City. Through this moniker, Apple reportedly aims to position its stores as a gathering place for communities, rather than just regular shops for buying a smartphone. The branding will be applicable to 479 retail outlets of Apple across 18 countries and online stores in around 39 countries.

The change in branding on its website has also been implemented. Also, the store pages display the stores by a name like ‘Apple Union Square’ or ‘Apple The Grove’.

Will rebranding really make a difference to Apple? Is killing the word ‘Store ‘sufficient enough for rebranding? Please share your thoughts in the comments section below.

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