Amplitude raises $15 Million Series B funding.

What is Amplitude all about?

Amplitude is an analytic company which delivers powerful user behavior analytics platform for mobile and web. Amplitude helps companies achieve sustainable growth and retention with their analysis. Two days before Amplitude announced that it raised $15 million Series B from Battery Ventures and existing investors Benchmark, Data Collective, Merus Capital, and Quest Venture Partners. With huge funding there comes responsibilities, Amplitude plans to hire few talents for better development of its analytics platform. Amplitude will also be expanding its sale and marketing to meet the growing needs of mobile and web customer.

“We chose Amplitude because it has a fantastic look and feel and we’ve found it to have better out-of-the-box analytics capabilities than its competitors. I love that I’m able to dive right into Amplitude to better understand our products’ user behaviour – I can even give access to folks without an analyst background so they can quickly spin up some segmentation charts and dashboards to share with their teams. It is truly a versatile and powerful platform,” said Mike Murray, BI Systems Analyst at LogMeIn.
Amplitude also enclosed that it now has more than 150 customers —including LogMeIn, Instacart, and Thumbtack — with revenue growing by 300 percent year-over-year.

Pathfinder: Discover the Paths Users Take through Your Product
Amplitude officially launched Pathfinder, a new analytics tool. One uses funnels to investigate the path that your users take through your web or mobile app that results in conversion. But sometimes the funnels aren’t the way user follows in. This is where Pathfinder comes in action. Pathfinder exposes different ways users navigate through a product. It shows you the best paths to increase conversion and retention. Usually, you do guesswork for the best funnel steps to conversion, but with Pathfinder, you can now show your users exactly what they’re doing. Pathfinder is built on top of Nova. Nova is the Backend Architecture for Understanding user behavior. Nova helps the customer reduce their query time by 50%.

Pathfinder Functions –

– You can explore all the actions your users take from any point in your web or mobile app.

– You can even investigate how a certain set of users behave differently using Pathfinder.

– It shows you how your users actually use your app.

To know more about Amplitude click here.

Takeaway

• Amplitude is an analytic company which raises $15 million through its investors.
• Pathfinder, a new analytics tool allows you to monitor each user activities.