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Acast : Platform for Advertisement through Podcast

Acast :  Platform for Advertisement through Podcast

As the tagline of company says “make good stories great”, acast is persistently improvising the experience for podcast listeners while advertisers get new medium to spread their banners more effectively. This app is absolutely free to use, and lets listeners browse podcasts and recommends them shows.

It provides free unlimited audio storage, classes, reports, and an option to add elements to enrich the audio experience, such as interactive photos, videos and articles.In addition to important utilities, the application provides sponsorship opportunities on its platform , in adjunct comprehensive metrics and statistics are also availed. For advertisers, the app will market products and services by targeting listeners’ location and other data using dynamic adverts, which include traditional audio ads, sponsored content and video, links to articles and display banner ads.

Introducing acast from Johan Billgren on Vimeo.

The underlying model can change the podcasting market, growing it as a much more profitable by bringing in bigger advertisers like McDonald’s, ESPN, the film industry, and car manufacturers to podcasting, thanks to their dynamic advertising technology and ability to target listeners based on location and other data. This new future of podcasting industry can bring the iteration in listener’s behaviour, we can imagine the day when everyone streams everything.

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Nikita Kumawat

Bussiness consultant by profession, Avid reader by soul , a friend in need and super passionate about the startup bandwagon!

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