Now, no more size and fitting issues on your online shopping!

About Abof & its new add-on service

Established in October 2015, Abof is an Aditya Birla Group owned online fashion store. Now, it is offering on-the-spot alteration services in cities like Bengaluru and Hyderabad after conducting two- month pilot programme in Bengaluru. This service will help the buyers to cut down the number of goods returned as well as drive customer satisfaction for alteration. One-fifth of their goods were returning because of size and fitting issues.

The main idea behind starting such a service was to overcome size and fitting issues on clothes that are shopped online. Many of you must be hesitating to make online purchases because of uncertain size and fitting.

This is one of the many value added services the company provides to customers including a 3D trial room and on-the-spot exchange of apparel due to size issues. The company attributes 15-20% of its shipments due to this service, and provides it for free of charge to customers. Its competitors like Myntra and Flipkart offers similar service at cost of Rs. 50.

Future plans of Abof

In Bangalore, the startup is partnering with YourTailor.in and looks forward to associate with other similar ventures in the near future. Soon, the startup plans to extend its services to Pune, Mumbai and Delhi-NCR, serving more 20,000 products in few months.

Takeaways:-

• Abof is an Aditya Birla Group owned online fashion store that is now offering on-the-spot alteration services in cities like Bengaluru and Hyderabad.
• This is one of the many value added services the company provides to customers including a 3D trial room and on-spot exchange of apparel due to size issues.
• Soon, the startup plans to extend its services to Pune, Mumbai and Delhi-NCR, serving more 20,000 products in few months.