It is not difficult to get credit when buyers run short of money. They need to purchase their favorite items online. Inspirave, a startup based out of Pittsburgh is in its attempt to make this an even easier task by not giving credit, but by helping to manage money better.  Their idea is to get customers to have a savings account on their online shopping site, so that they can buy their favorite items without any debts.

How does Inspirave inspire its customers?

The company identifies the consumer cultural needs as the ability to manage their savings well so that they can shop according to the needs, but without credit. “We are living in a state of consumption. Essentially two-thirds of the country or more is living paycheck to paycheck. Yet 30 percent of what the average household buys they don’t remember at the end of the month”, said Om Kundu, 39, Chairman and CEO of Inspirave. The company aims to give a defined purpose to the customers so that they can plan their shopping well. Often people just end up buying stuff out of curiosity and excitement, and later turn to be useless. Inspirave attempts to guide the shoppers on the right track that they make good and smart choices while shopping.

The company also focuses on the long term goals of the customers, and helps them to come with an appropriate plan. The users can log on to the website of Inspirave and choose their goals from the categories. There are also communities within the online site that will advise and suggest the customers on how to plan their shopping better. After which, the user can invest his/her money for future shopping purposes. Apart from this Inspirave is also committed to efficient delivery of the purchased items.