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WeChat unsuccessful to gather global traction

The bell has been tolling for WeCHAT for so long it’s starting to sound tinny!

Chat messengers facilitate users to possess an inexpensive communication with rich media support. WhatsApp and Facebook Messenger are the two most popular chat messengers. They are still widely used in major region’s but, with them, new chat messengers are also trying out to entice users. Facebook Messenger gets maximum traction from Facebook.com the largest social media platform.

Later WeChat entered into the competition in 2011 and in few years it became, the most popular chat messenger in China. It is founded by Tecent, developer of QQ. After having millions of users in China, it later tried for a higher expansion around the globe that fails to perform as per expectation.

WeChat used a lot of powerful marketing campaigns to assemble attention in diverse countries. In India WeChat ad featured Parineeti Chopra & Varun Dhavan and in Brazil Lionel Messi. For a time period WeChat did really gather traction but with time, its fame is constrained to China. It once has an aim to overcome other messengers on the top list looks fading, as the company is not in a process to spend much on enticing marketing campaign.

From a user end point of view, what matters is a good feature and availability of their loved one on it. Mostly people are influenced to use an app if it is popular in their network. The restriction is already applied that limit messengers’ popularity is limited to a demographic region. For example WhatsApp in India, WeChat & QQ in China with BBM, Facebook Messenger in Germany, UK & US. This signifies the interest is on one platform and shifting them to other is not possible unless it has additional features that can beat the existing one.

Takeaways:

  • Founded by Tencent in 2011, WeChat is a popular chat messenger in China. But when it comes to global expansion, it has failed to entice users.
  • WeChat has run amazing marketing campaigns and advertisement for awareness, still the ratio of users on it is less outside China.
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