Startup’s came with various products and services in various sectors. But with that handling consumer queries is another important fact that build long term reputation. An online community is the simplest way for reputation management.

Online community plays a vital role in reputation management. Using social media at full extent is a half work done. Online community is very old yet very powerful way to gather organic traffic. But it is also a source of information help to many you are using products or services or a particular companies. It lets users to connect and interact.

For minor issue or doubts an online community is vital source of information. For a startup having an online community from the start can create a good base for the product. Instead of relying on market analytic, a startup can pull out lot of information on issues faced by the end users in using the product and service.

There experts also on that spot can clear the doubts and offer a free support as a part of core service. Community management today is out of the pictures, but not neglected. If your startup is providing some service or selling a product, an official community can help to build up extensive user engagement platform. A few of them are following the process, but many startups work with an official website that provides maximum information on their product/services.

Community can be ideal for those who are building up a product and will require a lot of inputs from user testing. Their live test reports can help the product to overcome its limitation and release the next version with better features. Overall it gives a platform to a consumer to keep his points.

Takeaways:

• Community Management can be extensive tool for startups to engage users, guide and help them with issues associated with their products and services.
• Online community compared to an offline support is more affordable, easier to manage and has global reach.