{"id":9854,"date":"2017-05-20T16:54:42","date_gmt":"2017-05-20T11:24:42","guid":{"rendered":"https:\/\/startup-buzz.com\/?p=9854"},"modified":"2017-05-20T16:57:37","modified_gmt":"2017-05-20T11:27:37","slug":"one-man-bands-guide-creating-website-startups","status":"publish","type":"post","link":"http:\/\/startup-buzz.com\/?p=9854","title":{"rendered":"The \u2018One Man Band\u2019s Guide to Creating a Website For Startups"},"content":{"rendered":"<p>In this day in age, there\u2019s not a startups in the country that should be operating without a website. After all, what\u2019s the first thing a customer will do if they\u2019re just learning about your brand for the first time? They\u2019ll Google it, of course. So, being able to influence the perception people have of your startups via your <em>own<\/em> website is an important thing indeed. Here\u2019s how to create a website if you don\u2019t have the money to pay a professional to do it for you.<\/p>\n<p><span style=\"color: #ff1493;\"><strong>Define your objective<\/strong><\/span><\/p>\n<p><strong>\u00a0<\/strong>Do you simply want to raise awareness of your brand, products and services? Or do you specifically want to use your website as a mechanism for selling your goods online? Whatever the case, outline your objectives at the beginning and let that be the guiding factor for the finer details later on in the process, such as visual design and functionality.<\/p>\n<p><span style=\"color: #ff1493;\"><strong>Buy the domain<\/strong><\/span><\/p>\n<p>Next, you\u2019ll need to come up with a name for your website. This is the \u2018www [dot]\u2019 bit you type into the URL bar, and it\u2019s a notoriously tricky thing to get right. Of course, your website name is likely to be determined by your startups name, but if it\u2019s already taken or you want a slight variation of it, you\u2019ll need to get your thinking cap on.<\/p>\n<p>Bear in mind that shorter, punchier domain names are often more expensive, but they might to be more memorable. Whatever the case, make sure your domain name is catchy, relevant and correctly spelled (unless you\u2019re choosing a deliberate misspelling, like Houzz.com), and give some thought to your extension name too &#8211; .co.uk and .com are best, even if other options are cheaper.<\/p>\n<p><span style=\"color: #ff1493;\"><strong>Find a host<\/strong><\/span><\/p>\n<p><strong>\u00a0<\/strong>Once you\u2019ve found a domain, you\u2019ll need a host for your startups website. Think of a \u2018host\u2019 like this: your website is a book, and one that you hope people will come and read. However, unless you put your book on a shelf, no-one will find it. That\u2019s what a host is: it\u2019s basically a shelf that supports your website and makes it available for people to access. You can <a href=\"https:\/\/www.midphase.com\/\">get a good deal on startups web hosting<\/a> if you shop around, but do make sure you sign up with a host that offers the following:<\/p>\n<ul>\n<li>Unlimited space and bandwidth<\/li>\n<li>Unlimited emails<\/li>\n<li>Unlimited websites and subdomains<\/li>\n<li>Dedicated IP address<\/li>\n<li>Dedicated secure certificate (SSL)<\/li>\n<\/ul>\n<p><span style=\"color: #ff1493;\"><strong>Choose a website building platform<\/strong><\/span><\/p>\n<p><strong>\u00a0<\/strong>Now you\u2019ve secured your domain name and hosting, you can get on with creating the site itself. Lots of people choose to build and manage their website using WordPress (the most popular website building platform on the planet), and it\u2019s very likely to be compatible with your hosting package if you\u2019ve chosen a reputable host.<\/p>\n<p>Using WordPress means you can install a pre-designed \u2018theme\u2019 for your website (i.e. the entire visual design of your website) without needing to know any complicated code. So, <a href=\"https:\/\/themeforest.net\/category\/wordpress\">browse templates<\/a> and weigh up what kind of design would suit you best. Be sure to check the reviews, number of downloads and availability of tutorials in case you need support installing or tweaking the template.<\/p>\n<p><span style=\"color: #ff1493;\"><strong>Fill your site with content<\/strong><\/span><\/p>\n<p>Once you\u2019ve purchased your theme and uploaded it to your website, you\u2019re ready to fill your site with content. The nature of your content will depend on the objective of your website, but expect to set some time aside to fill it with compelling text and images so that it looks the part and appeals to your customers.<\/p>\n<p>Make sure your home page has some text about what it is your startups does, what you\u2019re offering people, and ensure you create a main menu to direct readers to other important pages, such as your \u2018About Us\u2019 page and \u2018Contact Us\u2019 page too.<\/p>\n<p><span style=\"color: #ff1493;\"><strong>Add plugins<\/strong><\/span><\/p>\n<p>Finally, you should add some \u2018plugins\u2019 to your website to ensure you\u2019re making the most of it. These are the basic ones you should start with:<\/p>\n<ul>\n<li><strong>Google analytics<\/strong> &#8211; to <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/\">track how many visitors you\u2019re getting to your site<\/a>, and what their behaviour is. You\u2019ll find out lots about who your customers are this way, and also learn which pages they\u2019re lingering on and which pages they\u2019re leaving, giving you a clue about what they are (or aren\u2019t) interested in buying from you.<\/li>\n<li><strong>Contact forms<\/strong> &#8211; to increase conversions or make it easier for your customers to talk to you without needing to log in and out of their email accounts or find your contact details.<\/li>\n<\/ul>\n<ul>\n<li><strong>Yoast SEO for Word Press<\/strong>&#8211; This plugin will improve your \u2018search engine optimisation\u2019 (i.e. how highly your website ranks on Google if a customer searches for something you sell), which could ultimately mean your website will attract more traffic and perhaps even make more money for your startups.<\/li>\n<\/ul>\n<p>Do let us know what you think. Please share your thoughts and opinions in the comments section below:<\/p>\n<p>Subscribe with us to get your dose of interesting news, research &amp; opinions in the startup segment. Fill the form below:<\/p>\n<p>[email-subscribers namefield=&#8221;YES&#8221; desc=&#8221;&#8221; group=&#8221;Public&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this day in age, there\u2019s not a startups in the country that should be operating without a website. After all, what\u2019s the first thing a customer will do if they\u2019re just learning about your brand for the first time? They\u2019ll Google it, of course. So, being able to influence<\/p>\n","protected":false},"author":22,"featured_media":9855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[423,21],"tags":[5845,5847,5840,5834,5836,5848,5846,1685,183,5825,5838,5842,5833,3484,5843,5498,5839,5832,38,5837,5841,354,5835,687,5844,5463],"class_list":["post-9854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-blogs","category-start-up","tag-about-us","tag-add-plugins","tag-bandwidth","tag-brand","tag-buy-domain","tag-contact-forms-yoast-seo-for-word-press","tag-contact-us","tag-content","tag-google","tag-google-analytics","tag-host","tag-ip-address","tag-one-man-bands-guide","tag-products","tag-secure-certificate-ssl","tag-services","tag-space","tag-start-up-news","tag-startups","tag-startups-name","tag-subdomains","tag-technology","tag-url","tag-website","tag-website-building-platform","tag-websites"],"aioseo_notices":[],"jetpack_featured_media_url":"http:\/\/startup-buzz.com\/wp-content\/uploads\/2017\/05\/One-Man-Band.jpg","_links":{"self":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/9854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9854"}],"version-history":[{"count":2,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/9854\/revisions"}],"predecessor-version":[{"id":9857,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/9854\/revisions\/9857"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/media\/9855"}],"wp:attachment":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9854"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}