{"id":4526,"date":"2016-06-14T16:19:59","date_gmt":"2016-06-14T10:49:59","guid":{"rendered":"https:\/\/startup-buzz.com\/?p=4526"},"modified":"2016-06-14T16:19:59","modified_gmt":"2016-06-14T10:49:59","slug":"uk-startup-judges-tenants-credit-score-using-social-media","status":"publish","type":"post","link":"http:\/\/startup-buzz.com\/?p=4526","title":{"rendered":"UK startup judges tenant\u2019s credit score using social media"},"content":{"rendered":"<blockquote class=\"modern-quote full\">\n<p style=\"text-align: center;\"><strong>Now, social media decides your financial stability!<\/strong><\/p>\n<\/blockquote>\n<p><strong>Introduction<\/strong><\/p>\n<p>Want to know your tenant\u2019s financial stability before renting your house? Being a landlord, it\u2019s important for you to check the in and out of your tenant, and specially his financial stability. If your tenant has no money in his pocket, then what\u2019s the meaning of renting your house?\u00a0 Also, it is difficult to trust strangers, today. You, landlords no more have to worry!<\/p>\n<p><strong>About the Startup, Score Assured and its Functions<\/strong><\/p>\n<p>UK based Startup, Score Assured has developed a software that is sure to help landlords globally.\u00a0 The software lets landlords analyze their potential tenants using data from their social media accounts. Landlords can utilize the startup\u2019s Tenant Assured program, to send requests to those profiles, who could be their potential tenants. It then provides the program data access from one or more social media platforms (including Facebook, Twitter, LinkedIn, and Instagram).The report, thus produced on the individual by the software is said to be of one-time use.<\/p>\n<p>The process scans private chats as well as public posts to record information about the user&#8217;s personality, life events etc (like birth or marital status), and even their &#8220;financial stress level&#8221;. This is said to measure how easy it is for them to pay their rent, based on the frequency with which keywords like &#8220;no money,&#8221; &#8220;poor,&#8221; and &#8220;staying in,&#8221; that appear in their posts.<br \/>\n<iframe src=\"https:\/\/player.vimeo.com\/video\/153602936\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/153602936\">Tenant Assured<\/a> from <a href=\"https:\/\/vimeo.com\/weareariseuk\">Arise Web Design, Dev &amp; SEO<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p><strong>User Response<\/strong><\/p>\n<p>Well, this software is already being used by landlords. But, it hasn\u2019t received good response from its users. It is reported that by simply scanning for Keywords, the results don\u2019t seem up to the mark. Also, some information collected by the startup, seems to have violated the US housing discrimination law. But, the company says that it currently doesn\u2019t have any plan to enter the US market. Besides, the lawyer specializing on the subject says that the designer of (Tenant Assured)might be legally exposed, regardless of the fact that it is only passing the information.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>The startup also thinks that its algorithms could be used by employers and private citizens.\u00a0 With Score Assured, landlords can now judge whether their tenants are financially stable to pay their rent or not, through their social media accounts. It\u2019s time for the tenants to be careful with your social media updates, because your Landlord is secretly eyeing you.<\/p>\n<p><strong>Takeaways :-<\/strong><\/p>\n<ul>\n<li><strong>UK based Start-Up, Score Assured has developed a software that lets landlords analyze their potential tenants using data from their social media accounts.<\/strong><\/li>\n<li><strong>The report, thus produced on the individual by the software is said to be of one-time use.<\/strong><\/li>\n<li><strong>Some information collected by the startup, seems to have violated the US housing discrimination law.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Now, social media decides your financial stability! Introduction Want to know your tenant\u2019s financial stability before renting your house? Being a landlord, it\u2019s important for you to check the in and out of your tenant, and specially his financial stability. If your tenant has no money in his pocket, then<\/p>\n","protected":false},"author":22,"featured_media":4534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,28],"tags":[1173,70,875,1174],"class_list":["post-4526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-up","category-technology","tag-score-assured","tag-startup","tag-startup-buzz","tag-tenant-assured"],"aioseo_notices":[],"jetpack_featured_media_url":"http:\/\/startup-buzz.com\/wp-content\/uploads\/2016\/06\/score.jpg","_links":{"self":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/4526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4526"}],"version-history":[{"count":1,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/4526\/revisions"}],"predecessor-version":[{"id":4535,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/4526\/revisions\/4535"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/media\/4534"}],"wp:attachment":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4526"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}