{"id":3162,"date":"2016-05-06T16:02:22","date_gmt":"2016-05-06T10:32:22","guid":{"rendered":"https:\/\/startup-buzz.com\/?p=3162"},"modified":"2016-05-06T16:02:22","modified_gmt":"2016-05-06T10:32:22","slug":"targetingmantra-raises-funds-snapdeal","status":"publish","type":"post","link":"http:\/\/startup-buzz.com\/?p=3162","title":{"rendered":"TargetingMantra Raises Funds From Snapdeal"},"content":{"rendered":"<blockquote class=\"modern-quote full\">\n<p style=\"text-align: center;\"><strong>TargetingMantra, a Gurgoan-based Marketing Technology Startup seeks funding of an undisclosed amount from Snapdeal.<\/strong><\/p>\n<\/blockquote>\n<p>The renowned e-commerce website, Snapdeal has invested an undisclosed amount in a predictive marketing technology startup TargetingMantra that is based in Gurgaon. At an initial stage, TargetingMantra had secured a capital of $1.1 million led by \u2018500 startup\u2019 in 2014. Nexus Venture Partners, One97 Mobility Fund, Rajan Anandan, MD of Google India, \u00a0Ankur Warikoo, head of Groupon Asia-Pacific; and Gaurav Agarwal, former MD of Farmville had also participated in the funding round.<\/p>\n<p>The startup is dedicated to managing customer life cycle by customizing shopping journey for shoppers on e-commerce portals. It specializing in building products that enhances customer\u2019s shopping experience and scales up conversion rates via spontaneous product discovery, recommendations and channel selection.<\/p>\n<p>With help of TargetingMantra, Snapdeal aims to achieve 20 million daily users by 2020. Rohit Bansal is the Co-founder of this one-stop shopping platform.<\/p>\n<p>Founded by Saurabh Nagia and Rahul Singh, TargetingMantra will integrate a \u2018customer experience engine\u2019 soon on Snapdeal. It looks forward to build more innovations in personalization space with the help of Snapdeal.<\/p>\n<p><strong>Takeaways:<\/strong><\/p>\n<ul>\n<li><strong>Snapdeal invests an undisclosed amount in a Gurgoan-based startup, TargetingMantra.<\/strong><\/li>\n<li><strong>TargetingMantra is a predictive marketing technology startup that manages customer life cycle by building products, recommendations, instant product discovery and channel selection.<\/strong><\/li>\n<li><strong>With TargetingMantra, Snapdeal aims to achieve 20 million daily users by 2020.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TargetingMantra, a Gurgoan-based Marketing Technology Startup seeks funding of an undisclosed amount from Snapdeal. The renowned e-commerce website, Snapdeal has invested an undisclosed amount in a predictive marketing technology startup TargetingMantra that is based in Gurgaon. At an initial stage, TargetingMantra had secured a capital of $1.1 million led by<\/p>\n","protected":false},"author":22,"featured_media":3164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[266,21],"tags":[111,70,681],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-start-up","tag-snapdeal","tag-startup","tag-targetingmantra"],"aioseo_notices":[],"jetpack_featured_media_url":"http:\/\/startup-buzz.com\/wp-content\/uploads\/2016\/05\/targeting-mantra.png","_links":{"self":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/3162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3162"}],"version-history":[{"count":1,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/3162\/revisions"}],"predecessor-version":[{"id":3165,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/posts\/3162\/revisions\/3165"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=\/wp\/v2\/media\/3164"}],"wp:attachment":[{"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/startup-buzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}